This blog post is about understanding your tripwire conversion rate – measuring how well the tripwire funnel is working in your marketing. A tripwire is a low-priced offer you show
If you’re running an online business, then it’s likely that you already know the importance of generating leads. After all, without them how will your business grow? However, lead generation
Do you ever feel like you have 1,000 things you could be doing in your marketing, but you don’t know which is the most important? You’re working on improving your
I talk to a lot of online business owners who aren’t using email marketing funnels. And they know it’s costing them a lot of money. They feel bad about it. But they
There are two main ways you could be earning more money. The first is by selling your products/services to more people. The second is by selling more to your current
It’s a well-known fact that lead generation represents one of the most important components of any (online) business. Once you’ve generated those leads you need to warm them up and
Building a sales funnel is a lot of work, so many entrepreneurs wonder if they really need one. They often ask: How can I work out how much a funnel
WTF is a funnel? A sales funnel is all the steps that lead someone from hearing about you for the first time to becoming a lead, getting interested in your
Whenever someone asks me to review their sales funnel, one of the first things I ask them is if they have UTM tracking set up. The normal response is: what
What is a sales funnel, and why is it essential to build an effective one? So, you’ve got a great product and many potential customers, but you find yourself frustrated
I work with amazing online course creators. They are great at what they do – creating and improving courses, communicating with students… That’s their full-time job. On top of that,
How many of you know how to draw a sales funnel diagram and keep track of it? If you are anything like my clients, probably not so many. Why? Because