Category: Tracking & Reporting

Do you ever feel like you have 1,000 things you could be doing in your marketing, but you don’t know which is the most important?

It’s a well-known fact that lead generation represents one of the most important components of any (online) business. Once you’ve generated those leads you need

Whenever someone asks me to review their sales funnel, one of the first things I ask them is if they have UTM tracking set up. 

Most stuff we do isn’t that important. There are a few things that really matter in order to increase your revenue. You can find them if