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Email marketing Scaling business The Art Of Selling Online Courses

How to create high-converting sales pages and monetize your traffic with Monica Badiu

Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house copywriting chief and copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.

 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Monica explains the psychological aspect of copywriting and getting people to make an action based on an emotional trigger. We learn what are the differences between sales, landing and product pages and how to use them without being too ‘salesy’.

 

Monica explains the elements that every high-converting sales page should have and shares her most valuable tips for each element that she has discovered throughout her 10-year-long copywriting experience. She introduces the ‘15-step formula’ which helps our clients to take their copywriting skills to the next level.

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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to create closer connections with your audience
  • Difference between sales, landing and product pages
  • Elements of a high-converting sales page
  • Tips for writing an eye-catching headline
  • How to differentiate yourself from your competitors using social proof

Ideas Worth Sharing:

‘’There are two things for every person. They either want to move away from pain or they want to move towards pleasure or an objective, something positive. Now you can use both of those to get them to take an action based on an emotional trigger. It’s up to you to decide which one you’re going to choose but you don’t have to make your audience feel bad about what they are doing or not doing to get them to buy something. It’s actually the opposite.’’- Monica Badiu

‘’If you like the whole idea of copywriting and testing it, just have some fun, try to write 25 headlines and then decide on your best one.’’ – Monica Badiu

‘’When people try to write a good headline, they’re like: ‘’Okay, I’m gonna write a really good one’’. And I found this to be way easier, you just write 50. And you just let go, none of them have to be any good. You just start writing, you just start going and somewhere in there you’ll find a good idea. And then you can go down that rabbit hole and write another 10 that are kind of like that. And eventually you get to something. I found that so much easier than sitting down and thinking how can I craft the perfect one straight away.’’- John Ainsworth

‘’Yeah, actually, throughout your entire page, you need to make your reader say yes, as many times as possible. And people who have objections, they will need many instances when they’re saying yes, to actually get to the next step. So the actual (Call to action) button, if it contains a yes, then that’s the first iteration of them seeing an actual yes to your offer.’’ – Monica Badiu

‘’You’ve got to make it really simple and straightforward for people. Confused customer never buys, you’ve got to say this is next. If you like this, do that. Just make it really simple. They’ve got busy lives, they’ve got other stuff going on. There are so many pictures of kittens, they could go and look, don’t make them have to think too hard about what the next step is, just let them know.’’ – John Ainsworth

‘’If you’ve done your research, and you know your customer avatar inside-out and you know how you can help a specific type of person, then you’re not going to see that many refunds. Because you’ve done your positioning right, you know the language, you know exactly how you can help a specific type of person. Now, obviously, we can’t be perfect. Some people will wiggle in, but that’s totally normal. It’s part of life. It’s part of running an online business’’ – Monica Badiu

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Scaling business The Art Of Selling Online Courses

From plumbing to building an online business empire with Jaryd Krause

Jaryd is a leading Australian business coach, mentor, and online business professional. He is the Founder & CEO of Buying Online Businesses. Since Jaryd went from a plumber to building an online business empire, he now dedicates his time to teaching individuals all around the world how to exit the rat race, replace their income and live a life they always desired.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jaryd explains the overall concept of buying online businesses as a part of a business growth strategy. We compare different processes of acquiring an audience done in a ‘traditional’ way compared to acquiring an audience from a bought business.

We go deeper into what kinds of business you should consider if you are planning to buy one and the numbers behind that. You’ll hear how much money you should invest and what are the steps in the process of buying a business. Jaryd explains the process of removing a person from the face of the business to ensure a smooth transition, when such a thing is needed after a business is purchased.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.

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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How buying an online business can help you to acquire more audience
  • What are different types of online businesses
  • What are the steps for buying an online business
  • How much time and money does that process require and when should you expect first results
  • How to detach yourself from a personal brand and ensure a smooth transition

Ideas Worth Sharing:

‘’If you’re doing any form of marketing, you’re paying for it, right. You’re paying for it in time and you’re paying for it in money. And so what you’re doing basically is you’re buying an audience. You’re buying attention. When you buy an online business, you’re buying an audience, you’re buying the attention of people that are already consuming the content on that content site.’’ – Jaryd Krause

‘’When you buy something, the rule that I like to say is you generally get what you pay for. That’s a very general statement. And so, what Warren Buffett says, who’s one of the best business investors in the world is, it’s better to buy a good business at a fair price than a fair business at a good price. So I think it’s really worth buying something decent, to save you a lot of trouble.’’ – Jaryd Krause

‘’And so there’s sometimes really big opportunities. When you can look at another industry and take something they’re doing that nobody in your industry is doing and just copy it across.’’ – John Ainsworth

‘’Where it can get difficult is that, and it’s not just the course business itself but any business that has a personal brand attached to it and the audience is heavily involved and has a lot of trust in that person who runs it. Then, before you look at selling it you’d want to work out a way that you can remove yourself from being the face of the business and having too much personal brand attached to it. And you can transform personal brand into business brand as well.’’ – Jaryd Krause

‘’When somebody is thinking about changing or removing themselves from the face of the business, the emphasis really needs to be on the quality, the quality of content, the quality of the email marketing and the quality of all the marketing and the quality of the site. The quality of all the touch points is you really need to be thinking about the audience first.’’ – Jaryd Krause

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Scaling business The Art Of Selling Online Courses

Build your own revenue model using inputs from your audience by Christopher Sutton

Christopher is a lifelong music lover. Determined to become “musical,” he took lessons in cello, clarinet, piano, saxophone, and electric guitar, and sang in numerous choirs and ensemble groups. 

In his 20s he discovered a technique called “ear training” which finally began to unlock some of the skills he’d always thought took talent, like playing by ear, improvising, jamming and writing music. 

Inspired by his own progress, he started a company to help other musicians develop their musicality in fun, easy and effective ways. He now leads a 10 person team at Musical U, providing a membership program and courses for adult musicians worldwide.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Christopher tells a story of how his ear training app, which became popular overnight, turned into a successful course business. He also shares how switching a revenue model from single payments to memberships helped him double the annual revenue.

We discuss how you can promote your offers through a variety of options while keeping value at the center of a promotion. Also, we remember some of the most influential podcasts which improved our business and marketing knowledge and go through the important concepts learned such as education-based marketing.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • Why you should start being comfortable with promoting your courses
  • How strategic changes make a great impact in the long run
  • Differences between different revenue models for courses and how to build your own
  • Why are your loyal customers also your best salesmen 
  • How to structure your offer based on the inputs from your target audience
  • How to keep email promotions interesting and effective

Ideas Worth Sharing:

‘’For the first couple of years, I was kind of in that mode where particularly as a British person, the whole writing sales copy and hyping up your products and putting it in front of people feels very uncomfortable. And it took me quite a while to get past that, to realize you need that side of things if you want to have the impact you want to have. So yeah, I think that’s important for people to recognize that you need the two. It’s not necessarily ‘’I must make money’’ or ‘’I must succeed in my mission’’. You need to find the blend of the two that works for you.’’ – Christopher Sutton

‘‘’It (membership model) gave us an environment where we could observe our customers. You know, we were five years into the business. At this point, I’d done a ton of email back and forth with customers. I felt like I understood our target market really well. And I did, by my standards, but it’s a very different thing to see your people day-to-day doing your stuff, getting results or not, asking questions and having that kind of environment.’’ – Christopher Sutton

‘‘’But a membership does not have to be an all-inclusive thing. That is an option out of like a bunch of different ways of what the membership could be about.’’ – John Ainsworth

‘’You can’t make a one size fits all zero to hero course. Because of so much variety. You can’t, pretend everyone is at square zero and everyone wants to get to the same square 100, it’s kind of nonsensical.’’ – Christopher Sutton

‘’I think most people in most places in life think that there are two options. And what I generally find is it’s not that there’s a third option, there is. But it’s, there’s about 167 different options. And if you can just relax enough, you can spot what they are.’’ – John Ainsworth

‘’Education-based marketing is building a relationship and not forcing or trying to trick people into buying, or trying to pressure them into buying, but just kind of being present in their lives and making sure that when they are ready to act, you have a fantastic offer waiting for them.’’ – Christopher Sutton

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Scaling business The Art Of Selling Online Courses

How a data driven approach helped Jeff Sauer to scale his business globally

Jeff is the founder of Data Driven U, business coach, blogger, lecturer, and a proud Minnesotan. A firm believer in data-driven marketing. Jeff’s work has been featured in many industry publications and “best-of” lists. Jeff has had 49,000+ digital marketers enroll in his Digital Marketing certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries. One of his personal ambitions has been to share his knowledge and passion for online marketing with 1 million students through online programs. 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers” Jeff shares a story on how he turned an obstacle while running an agency into a business opportunity – and scaled it into a six-figure business. We talk about the steps for building the right customer avatar and how segmenting lead gen could be done by using one simple question. Jeff shares his point of view on sending out promotional emails and goes deeper into the promotional tactics which deliver results.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to talk about courses with people of different expertise 
  • How partnerships can boost your course business and why you should implement them thoughtfully
  • Tips and tricks for segmenting your target audience
  • How cutting out a portion of your subscribers can increase your average subscriber quality
  • How to gain confidence and build an audience for your first webinar

Ideas Worth Sharing:

‘’So when I talk to people who are in-house, our strategic programs are what they want. They don’t want to know how to do it. They want to know how to coordinate it and to get the most out of their vendors. When we talk about the really tactical programs, it’s the ones who are the providers and the employees who want to be known as a specialist, or have a certain skill that really are attracted to it.’’ – Jeff Sauer

‘’The good news is that everybody can benefit from the knowledge. It’s just whether that knowledge is applied directly do your job, or if it’s indirectly, as in you now can speak the language, you can talk the talk, walk, the walk.’’– Jeff Sauer

‘’We’ve done some tests and we found that previous buyers were about 22 times more likely to buy than non-buyers.’’ – John Ainsworth

‘’If you don’t email, you don’t make any money in the business of online courses.’’- Jeff Sauer

‘’You should spend 10% to 20% of your time on business development. Even if you don’t want to. And so that’s in the good days and the bad days, 10 to 20% of your time, which if you do the math somewhere between four and eight hours a week. And so for eight hours a week doing some kind of revenue generating activity or brand building activity you should be doing, and that means you should be sending out at least one email a week and you can find time if you look at it from that allocation of your hours.’’  – Jeff Sauer

‘’And email is easy to ignore, but if you can get somebody’s hour of their time, or, you know, if you can get a certain amount of their time and they can hear you and see you and, and see the passion that goes into what you do it’s more likely that they’re going to have an affinity to you. And that’s, you know, that’s what happens with a sales call.’’ – Jeff Sauer

‘’Start with, like you say, start with teaching, teaching something that’s relevant to what you’re going to be selling. Be nice and friendly about it. Don’t be weird. But do it. ‘’– John Ainsworth

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Scaling business The Art Of Selling Online Courses

Learn How To Improve Your Copywriting And Warm Up Your Audience With Monica Badiu

Monica has got a proven track record spending over 10 years on three continents and she’s our in-house copywriter and our copy coach and what she does is she helps our clients to write email promotions and sales pages.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Monica reveals the secrets of successful copywriting. We learn what to do to make the whole process of writing a copy easier and more straightforward. She tells us what a customer avatar is, why it’s important to have it and how it helps with the writing process. 

We talk about the sections of the sales page that always need to be included to have a successful copy. Monica tells us how to get inspired to write a copy for your own website, how to make sure that people will read it and not close the page after a few seconds. She also gives us some insights about email marketing and shares her knowledge on how to warm your audience up before trying to sell them your product.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to write a successful copy for your website
  • What is a customer avatar and why you need it
  • What are some of the sales page copy parts that you should always have
  • How to write emails to make your audience willing to buy your product
  • How to get inspired for writing a copy of your own sales page
  • How to make the whole copywriting process an easy, straightforward task

Ideas Worth Sharing:

“One of the things I find with the customer avatar really getting it right, is a lot of people, they write stuff that’s a bit too generic to like, this is going to help you and it’s going to help you, but it’ll also help these other people as well. And so everybody reading it’s like, ah, is it really for me? It’s like, it kind of sounds like it may be for me, but it’s maybe not, you know, it’s a bit too generic.” – John Ainsworth

“Ideally you do your copy to sound very specific and natural to one person. And that one person is your primary customer avatar or your ideal buyer, because that’s the person who’s going to buy from you every single time, as opposed to everybody who is going to ask more questions and have more objections and show more resistance because it’s just not for them. And that’s okay. You don’t have to be for everybody.” – Monica Badiu

“You don’t need that many customers to be really successful as an online course creator.” –  John Ainsworth

“It’s always about what the customer needs to hear and in a language and in words that are easy for them to understand.” – Monica Badiu

“I have the same belief that as an online course creator and as a  consultant, as a business expert, as a coach, whatever you do, you are an entrepreneur and your responsibility is to help your people. To achieve their goals, whatever they are. And as long as you keep that in mind, that it’s not about you, it’s about them then anything you’re going to do is going to feel aligned with those people. And your audience is going to see because you get to a whole new degree of honesty in your copywriting and people get that.” – Monica Badiu

“It’s about you helping people who haven’t taken action towards their goal. You’re giving them an option. You’re given them a nudge forward to get them to achieve their goal. So it’s not about, Hey, buy my product because I want to make more money. No, buy this because if you want to achieve this, this course is going to help you get closer to that. So it’s this shift in I’m afraid of selling, I’m afraid of annoying my audience towards this is actually going to help my audience achieve their goal.” – Monica Badiu

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Scaling business The Art Of Selling Online Courses

How To Launch Any Course You Want With Proper Email Marketing By Liz Wilcox

Liz is turning bloggers into business owners. She knows how to write a newsletter real quick and how to get people on your list to buy your stuff. And the first product that she ever sold was about poop. So we might get into that and now she’s selling access to Google docs. And she’s gonna explain more about all of that. 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Liz tells us more about email marketing, copywriting, the value of it, and how to use that to scale your business. She explains how it happened that her first book was about poop, how it got so popular and how she managed to start her business off of that.

We talk about the email marketing strategies Liz uses, how she engages with her audience and why it’s important to get close to people before trying to sell them something. We learn how she used the love for RVing to turn it into courses which brought her a nice amount of money and why she thought about it in the first place. Liz also tells us why you should not listen to Mrs. Miller from your high school!.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How you can start a business even if you live in an RV
  • How literally any idea can be turned into a good business
  • Why is it important to connect with your audience before you sell them anything
  • How to use email marketing properly
  • How to get a high click-through rate and high open rate
  • Why Mrs. Miller from your high school is not good for you
  • How you can sell a course on a topic you have no idea about just by understanding your audience

Ideas Worth Sharing:

“I’m a two-step chick. I’m not doing anything that takes more than two steps. And so email marketing seemed to be the simplest thing, you know, set up the freebie. You know, do podcast interviews like this, get the people flooding in and then get them in my inbox where I’m clearly a talker and so being able to create those real connections and really knowing what they want.” – Liz Wilcox

“The majority of people giving out that advice are copywriters that literally tell stories for a living. You’re a course creator. You’re a blogger, you’re a service provider, whatever you don’t tell stories for a living. So that’s really hard for you. That is what puts your butt in the chair, stressing, anxiety in your stomach because you don’t know what to say. Cause you’ve got your 10th grade English teacher, Mrs. Miller back here, like a story must have a beginning and end, a middle, a conclusion. And that’s, you know, the same as the summary at the top, you know, like get Mrs. Miller out of here. She doesn’t belong in the inbox like she was teaching a really archaic way of writing and that’s not how we work in the digital space. I want to free you from that.” – Liz Wilcox

“Online course creators, you know what they’re really good at? Teaching. And there’s the ideal is not to necessarily teach lots of stuff because that’s what the courses are for, but it’s something they can do and it’s something they’re comfortable with and it’s something that their audience likes. So what we do is when we’ve got an email promotion, someone gets somebody started doing email promotions, we say right, take five tips out of your course, tiny little tips, something somebody could implement in five minutes or less that they can read the thing, learn about it, do the exercise, make an improvement in five minutes and five days send up those tips and also promote your course in that, by saying this is taken from X course. If you want to get the course, it’s got a 30% discount this week. Go and get it.” – John Ainsworth

“You grab your phone when you’re on Facebook, you know, you’re ignoring things, right. They’ve inundated you with so many ads. You’re just scrolling. But when you open up your Gmail or your Outlook, you’re looking, you are literally looking for something to click on, right? Like, do I have anything interesting? It’s the exact same as when you go to your actual mailbox and you know, you immediately throw away the junk and you are so freaking excited when someone actually sends you something, right? So how can you translate that into the inbox? Like your person is doing the same behavior. They are actively looking for something to click on.” – Liz Wilcox

“The more excited that you are, the more you raise that level of excitement, the more exciting it will be like, look at Apple and, you know, music. I get a lot of inspiration from pop culture. And why is pop culture so popular? Because there’s so much damn hype around it. (…) And so when you hype up your course, when you give that process behind it and share, they become attached to it before they even purchase it. So, yes. Be your own hype man.” – Liz Wilcox

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

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Email marketing Funnels Scaling business The Art Of Selling Online Courses

How Ben Turned His Gym Into An Online World For CrossFitters

Ben is head of WODprep and a dedicated online CrossFit coach. Ben’s passionate about helping fitness athletes of all abilities get the competitive edge and learn new skills. WODprep is here to help athletes from all over the world break through their sticking points, hit new PRs, and learn to RX in every workout. They want people to see what their bodies are truly capable of. 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Ben tells us how he started his business in this online crazy world. He shares a secret how he went from running a physical CrossFit gym to having a CrossFit gym online. Ben talks about his courses, how he managed to interest his audience by teaching about fitness online instead of in the actual gym.

We talk about the prices of his courses, how he gets traffic from his three-legged stool: YouTube, Facebook, and Instagram. Ben reveals why it’s important not to stick to one topic but expand the courses to more areas in order to get more people interested in your product. We learn how he uses the bonuses and free training to attract his audience.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How you can run a CrossFit online without having a physical place
  • Why it’s important to expand courses and not stick to one topic only
  • How to attract customers with bonuses, free training, and upsells
  • How adding a free T-shirt can bump up the sale of your courses
  • What are Ben’s strategies for scaling his business
  • How Ben manages to earn million dollars by using paid traffic funnels
  • Why hiring a team is better than doing everything by yourself

Ideas Worth Sharing:

“I see people miss this all the time who have got like a big YouTube audience and then they don’t drive people onto their email list and it’s such a big deal.” – John Ainsworth

“I do love the teaching aspect, but every piece of content we release almost to a fault is specifically designed to drive people to our website, to download the lead magnet, to get them on our email list, because that’s where we make ourselves. I very, very rarely try to drive sales directly from a YouTube video and especially on Facebook and Instagram, it’s like, people are there to be distracted. On YouTube there are at least there to learn something a lot of times, maybe be distracted or watch, you know, conspiracy theories but at least on Instagram and Facebook, they’re there for distraction. So trying to get them to pull out their credit card and buy something, especially at a high-end coaching course is it’s kind of futile.” – Ben Dziwulski

“That’s a huge thing that a ton of people miss is they think that just having a call to action is good enough when really it’s not, you need to have something that’s congruent and something that people would actually want to get.” – Ben Dziwulski

“Guys in the supplement industry tend to do that. Always exactly the same. Do you bought one bottle? Would you like three bottles? You bought three bottles. Do you want seven? It’s always one, three, seven, because that’s what works.” – John Ainsworth

“Don’t try to sell them and make them have a decision on something else. Just say, Hey, you just bought this, want some more of it for a better price? Here.” – Ben Dziwulski

“I was very apprehensive or hesitant hiring anyone for a little while because no one can do it like I do. Oh, how I was wrong.” – Ben Dziwulski

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Scaling business The Art Of Selling Online Courses

From Working For Free To A $3 Million Business With Calvin Coyles

Calvin’s the CEO of WILD success. He’s a world-leading trainer and author, and coach in the area of personal transformation. He also helps people to become professional life coaches and he supported 200,000 clients in over 80 countries, he’s developed something called the wild method, which is a breakthrough way of producing results in people’s lives. 

He’s led training programs in over 50 countries for leaders and coaches and healers and athletes and business owners. He’s become a self-made multimillionaire and has three best-selling books.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Calvin talks about how working for free for Christopher Howard in Bali for three months got him to where he is right now. He reveals how a set of techniques called NLP, Neuro-linguistic programs, helped him figure out how to do live events that people want to attend. He shares a story of how he earned a big amount of money while getting a massage!

Calvin takes us on a tour around live events and how to make them appealing to the audience. He explains how his training and live events are connected and how he managed to incorporate the live events into a digital world.

We talk about scaling online businesses, ways for getting people to sign up for more than just one training, and what to do to make sure they will actually complete it. Calvin talks to us about how he managed to increase his revenue, explains why in his case having a good team is a key to success, and shares how COVID influenced his situation.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How working for free for someone can help you start your own business
  • Why it’s good to have your live events implemented in a digital world
  • How Calvin managed to earn money and get an audience while getting a massage in Bali
  • Why you should always think about scaling your business without involving your emotions
  • How Calvin coped with the COVID situation and how it influenced his business
  • What are the training, programs, and masterminds that Calvin has and how it’s all connected
  • How a good interaction with your audience can help you scale your business
  • What are the strategies Calvin uses to make sure people complete his courses

Ideas Worth Sharing:

“I’ve talked to quite a few friends recently who are friends and clients who, as they start to get more sales it’s like a whole emotional experience that goes on of like, oh, what if this carries on, then life is going to be amazing. Or what if this doesn’t carry on? Oh my God, there’s a whole set of stuff going on, you know, emotions that go with it.” – John Ainsworth

“I think for a lot of people as well, John you’ll know this, I think one of the biggest mistakes a lot of people make in any business, but particularly online as well is that they’ve got a program and a funnel that’s working, but they don’t spend enough money. So, if right now, if you’re spending $1 and you’ve got a ROAS of $4 or spend $2 and you’ll have a ROAS of $8, right? Obviously, it’s not always going to be consistent like that, but you shouldn’t go from a dollar to 10,000 necessarily, but you get the idea. If it’s working and you’re making money, don’t let your emotions get in the way, scale it.” – Calvin Coyles

“I’ve found that you get a higher level of engagement in the online material. If I can access the training at any point in time, it’s like 24 hour gyms. Yes. Okay, great. It’s going to work for that average person that maybe wants to train it and obscure it with time but how many people are actually training at obscure times? You complain that you don’t want to get up at 5:00 AM to go to the gym, but you’re not training at any time in the day, unless you get up for the PT so for us, we like to have people on at live. We have a better engagement. And for us, the goal is to change their life, to give them the tools and also, we know if they finished the program, we’ve got a chance to upgrade them.” – Calvin Coyles

“Most course creators that I talk to have cheap digital only, no interaction, no Q&A programs. And I get that as a model because some people just don’t want to do the interaction. They don’t want to do the talking with people. They just want to create stuff online and share it. But in terms of a business model, it misses out on this enormous percentage of people who want the more premium experience, who are willing to pay more for it.” – John Ainsworth

“When you look at the business of Disney and the theme parks, they don’t make money on the ticket, the entry tickets, you know, they break even effectively maybe even lose money day to day on the entry tickets, but they make money from the gifts and the merchandise and the food and the shows and stuff. That’s how Disney makes money, and they make billions of dollars in profit from that experience.” – Calvin Coyles

“I’ve got a technique that you can apply in most online course businesses and get results within about a day and start to see a significant increase in revenue. So it’s the simplest application of this idea, is that you put an upsell available for people who’ve just bought something from you. So, you have a checkout page. Someone buys something, on the next page offer them something else. Probably more expensive, could be something complimentary that they can just get straight away and somewhere between 15 and 30% of people will buy that additional product. It will increase your revenue significantly. I helped someone the other day. He was making $30,000 a month. He applied this one idea and he told me, he thinks, now he’s added another $10,000 a month.” – John Ainsworth

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

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Email marketing Funnels Scaling business The Art Of Selling Online Courses

How Relationship Building Helped Charles To Scale His Business

Charles Byrd is not only one of the most connected people in the online space and, but he also knows how to help you to set up lucrative promotional deals. He helps his students and his clients book in hundreds of thousands of dollars’ worth of business.  

He knows how to get you leads without needing to pay for advertising and if that’s music to your ears and you want to grow your business, Charles is definitely one to listen to. Charles has a proven record of helping others create super profitable joint venture partnerships.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Charles takes us through his journey on how he went from being a director at a billion-dollar software company to selling his own courses. He shares with us the secrets of relationship building, getting your ideal audience through contacts with other people, and putting your products in front of them.

We talk about pricing the courses online, converting, and email marketing. Charles reveals how he helps people to kill the chaos that builds up when they have an overload of information. With the use of the latest technologies, he finds innovative ways to scale businesses and collaborate with more and more people.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • Why it’s important for your business to build relationships with other people
  • How important it is to have a system that you follow every time
  • What are Charles’s strategies for getting a new audience
  • How to provide more value to your customers through a short conversation with them
  • How to “wow” your customers so they stick with your products
  • Why it’s important to connect with some people even though they are not your ideal client
  • Why it’s important to figure out who is worth working with you and for how much
  • How you can get more contacts through social media

Ideas Worth Sharing:

“I was learning to fly the plane or build the plane while I was flying. And since I have an IT and systems background, I started systematizing this whole process”. – Charles Byrd

“So when we connect with folks, let’s say one of those interests from you, which I want to give you a lot of credit for seeing something cool, and then just doing it. That’s how people get results. They emulate what works and the truth is not only are those video intros and things like that very well received by people, they’re easier for us to do. I can get one of those out in a minute and 15 seconds where if I sat down to type it, it would take at least five to 10 minutes wordsmithing”. – Charles Byrd

“You want alignment in terms of what they’re offering and what you’re offering, do they look like they’re going to match up, then you’re looking for are they somebody that you’d want to work with, somebody that you like, is that kind of alignment in terms of values or do you just get on with them”. – Charles Byrd

“I have this concept, work from warm. We have a network around us right now. We have peer groups, you and I are friends, I know people, you know people, we always want to work from warm because if you get an introduction from me to one of my partners who already love working with me, we’re friends, if you were to ping them cold, you’d come in on their radar at about a one or a two. If you come in as an intro from me, you’ll come in at a seven or eight on their radar and you’re inheriting the trust and relationship of the person who connected you and that is your fastest way in”. – Charles Byrd

“There’s a system to how the call flow is designed. It teases these things up intentionally and it provides value to everyone intentionally, we both end up coming out ahead”.  – Charles Byrd

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Funnels The Art Of Selling Online Courses

Funnel Strategies That Helped David Belliveau Double His Revenue Every Year

David Belliveau is a co-founder and lead instructor at Paintable, digital nomad, globetrotter, and ice cream addict. He is a self-taught digital artist and entrepreneur specializing in illustrations and realistic portraiture. And when he’s not painting for clients, he spends most of his time teaching others. 

In 2015, he co-founded Paintable, an online art school built to empower budding artists around the world, and over the years he’s been fortunate enough to teach thousands of students. His goal is to show people how to follow their dreams, use their talents, and believe in themselves by practicing and going through everyday exercises.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, David takes us on a tour around digital art. We are talking about how he started his career as a digital artist, co-founded his current company, and how now he teaches people around the world how to use their talents and follow their dreams. David is sharing his strategies and ideas on launching online courses in the field of digital art and how to make them speak to the audience.

We talk about scaling online businesses, ways for getting people to visit the website, and driving more and more traffic to the funnel. David reveals how he managed to increase his revenue and explains why a good lead magnet is a key to success. His ideas on life lessons for success in this interview change people’s perspective on what it means to be an artist today.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • Why it’s crucial to prepare amazing free material your audience can download
  • How important it is to have a hard-working, supportive team that helps you reach your goals
  • What are David’s funnel and marketing strategy
  • How to use a challenge to motivate your audience and make them love what you’re doing
  • How to bring more clients by giving your audience free value
  • Why it’s important to make people believe in themselves before they are ready to buy your product
  • Why webinars are an important part of any funnel which can bring you more clients and more sells
  • How everybody can start their business without being an expert in marketing

Ideas Worth Sharing:

“What we are trying to do is to really empower people that want to make a career out of it or reach what we call the professional level illustration. And we’re trying to really build a clear learning path to make sure that basically, if you have no talent, you don’t know anything about digital painting, about art in general, you can start with us and we’ll bring you there. And if you are a little bit more intermediate, you already have some stuff, you also have your place into it. We’re trying to basically make sure that people don’t get lost.” – David Belliveau

“Exercises really help you to learn something specific, get some momentum, some progress, have that win effect, so exercises are very important.” – David Belliveau

“One of the most important things we find with webinars is that there’s a flow that it’s there. It’s not just about teaching someone something useful, then make a pitch, it’s like, what can you teach people? How can you change their beliefs to set them up so that when you show them the offer.” – John Ainsworth

“Marketing is awesome. I mean, marketing is a lot of psychology when you think about it. After a few years of learning about it, you get just more passionate I guess, about it, and then it becomes a very nice journey.” – David Belliveau

“Now I’m seeing my business has been more like an ecosystem.” – David Belliveau

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.