How to draw a sales funnel diagram: Examples, Software & More

How many of you know how to draw a sales funnel diagram and keep track of it?

If you are anything like my clients, probably not so many.


Because you’ve probably never even heard about it, am I right?

Most of my clients are surprised when I show them that there is such an option.

And they are even more amazed when they see how simple it is to draw your own sales funnel. They’ve never seen it before because nobody told them about it and they’ve never searched for it themselves. I bet you are in the same group.

If you want to know more about the sales funnel themselves, I have talked about it in this blog post – if you haven’t read it yet, you should put that on your agenda to learn more.

This time, I would like to show you how you can draw your own sales funnel diagram in just a few simple steps.

Let’s take a look at this 17-seconds long gif below.

Looks simple?

It is an example of a sales funnel I mapped out for one of my clients.

Let me explain step-by-step what you just saw on this sales funnel flow chart. The idea here is not to show you the best or ideal funnels we create for our clients but to show you how you can draw one on your own.

First, there is a website and traffic coming into it. In my client’s case, it was mostly coming from Google search but from different pages, such as blog posts or YouTube.

Each of those pages has an opt-in so that people who visit the website can become leads.

After someone uses any of the pages and opts-in, there is a chance to share the information they got with friends on Facebook.

Once they shared on Facebook, they’re getting a chance to sign up for a free email course.

When the opt-in, they’re going to get some emails, a welcome sequence or a video course, one of these two different sequences and each of the sequences will have four emails. That leads them to a promotional email sequence.

After that, they get an offer of an annual membership sales page. If they don’t buy the membership, there are four emails in a promotional sequence leading to a monthly membership sales page.

After that, there are a couple of emails, my client used Tuesday and Friday emails. Occasionally, 2-3 times a year there is a launch and all of that is pointing people back to the annual membership sales page.

If we look back on the annual membership sales page, there is an order page and we have a couple of emails that go out to people if they don’t actually buy the membership.

After the order page, the website takes people to a thank you page. The same sequence is used for all three of those different sales pages. These are all the steps we usually take to draw the current sales funnel diagram for our clients.


  1. Helps you remember what exact steps you’ve already set up.
  2. Helps you easily control your sales funnel and see exactly at what stage it is at the moment.
  3. Helps you see how you can improve your funnel.


There is a lot of different software you can use. I am working mainly in Funnelytics. It’s a funnel mapping tool that allows you to map your strategies in just a few minutes. You can use already created templates to make your work easier or map out your funnel by yourself.

Let’s see how it looks.


The diagram can be used not only to map out your funnel steps but also to add some of the results you got.

Like in this example.

As you can see above, the conversion rate on a tripwire is usually 1-3% which means that many people are likely to buy your offer.

If you have an order bump in your funnel, about 33% of your clients could buy it. Usually, my clients get between 20% and 60% where the latter is considered an amazing result.

Upsell 1 can get about 20-40% of your clients to buy whatever you’re trying to sell them. You should aim at 20% because that’s the number you will most likely be able to reach. If you add a downsell and/or the second upsell, you can expect up to 20-25% of the people to buy it.

By having those numbers, you are able to estimate how much income your funnel can actually generate. Just multiply the number by the price of your offer and you will see how much you will earn per month. 

Of course, those are only exemplary numbers but you can get a general idea and make some adjustments if necessary.


Here are a few of the funnels created for our clients. Some of the pictures show only a part of the actual funnel and some show the fully created one.

As you can see, all the funnels are different. That’s because every client has different offers and whether you use a tripwire, a webinar or any other funnel depends on the type of business you have.

When I help my clients figure out and then map out their ideal funnel, I spend a lot of time putting all the pieces of their business together so that we come up with the best option for them.

I showed you that preparing the funnel drawing takes just a few steps. It’s simple and it helps a lot when it comes to figuring out the best business strategy. I hope that now you will see why it’s so important. Since you learned how to do it on your own – do it! Map your own sales funnel, practice what you know.

If you have questions or if you’d like to talk through what your current funnel is vs. what it could be, contact us and we will help you draw and build your ideal funnel.