David runs Paintable, the biggest online school for digital painting. He teaches people how to paint at a professional level and offers various courses and a membership.
When we first met, his online course business had a basic funnel that wasn’t bringing in consistent revenue and had a low return on investment.
Most of his traffic and sales came from content marketing, but he was missing many potential leads and customers.
David knew that his funnel was leaving money on the table, and was looking for proven ways to make his business profitable. He wanted to get to a place where he could afford to focus more on teaching and strategising in the business, than on running all day-to-day tasks. He also wanted to make sure the monthly recurring revenue would be more than enough to account for profit, development and paying his growing team.
After implementing our framework, his business saw increased conversion rates across all funnels and more than doubled monthly recurring revenue.