This sales Funnel Audit Leaves No Stone Unturned

With the online course you have, you should be leaving for vacation now – well – with COVID maybe it’s just a mental vacation :-). 

You should be making enough money to be able to leave the work to your team and have more time for your family and friends.

You could get there… if you start selling more of your courses. 

Want to hear some good news? (I bet you do, especially this year)

The 80/20 rule says that 20% of your effort could give you 80% of results. This is great! You just have to find which 20% you need to work on.

Looking at numbers and analytics tools, listening to dozens of podcasts, trying out different marketing tactics…This can be very frustrating and overwhelming. And it doesn’t guarantee you that you’ll figure it out. 

That’s why we want to help.

We’ve been working with online course creators for years, so we don’t have to guess anymore. We’ve been analysing course creators data and we’ve been trying and implementing many different tools and tactics, so now we know what works and what always get results.

There is no “one size fits all” solution. Every business is unique and we need to analyse it in detail to be able to see what needs fixing and what will get you the most money once fixed. 

We love numbers and excel sheets. As marketers, we only believe in data-driven decisions. We love data so much we’ve put it into our agency’s name 🙂 

With the audit, we help people like you figure out where their funnel is leaking. Furthermore, we give you a personalized roadmap how to fix them. 

This is what some of our clients sounded like after going through this process with us:

 

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What does the audit give you?

The audit includes:

  • A detailed questionnaire – we send it to you to fill in with all the information about your current marketing and goals. 
  • 2 workshops
  • An analysis of your data via Google Analytics, your email marketing system, etc. 

Through that process we create:

  • A map of your current funnel – we map out your current funnel and all the steps that you’ve already got in place. 
  • A map of your ideal funnel – we map out the ideal funnel which is the version of your funnel that would convert the highest number of your website visitors and email list to customers. 
  • An estimate of how much money it might make you based on previous projects we’ve run
  • A roadmap for how to build your ideal funnel – A detailed plan with the exact steps in order of priority and how long it should take to build your ideal funnel.

How that process look like?

During the first workshop, which lasts one to two hours, we talk about your business and get all the answers about your current funnel and what you have in place. We talk about your issues, challenges, but also about your goals and where you want to get. 

After the first workshop, we continue working on the plan and add in more details to it. We check everything once again in Google Analytics and make sure that all the data is accurate. 

As a result, you will receive a 3-month plan written up in lots of detail about what needs to be done to hit the goals. 

Then we have a second workshop where we talk through the plan with you, we update the current funnel and the ideal funnel if necessary. We make an update on the amount of money the funnel is going to make you and edit the plan to fill in more detail where it’s necessary. 

You can ask all the questions you have in mind and we will make sure that everything is clear and understandable.

If you want us to, we will also include the cost of implementing the plan for you. That way, if you don’t have time to implement it by yourself, we can do it on your behalf. 

You are under no obligation to start working with us after the audit. You can just take all the documents and information we created for you, go ahead and do everything by yourself. Or if you want us to help, we can do everything for you. 

 

Funnel map and roadmap

After the audit, you will have two very important and valuable documents: your ideal funnel map and the roadmap. What do these documents look like? 

Here’s an example of an ideal funnel map:

ideal funnel map

Note that the ideal map is going to be different for each business. It’s unique and tailored to what you do and where you want to go.

Based on the ideal funnel, we create a roadmap. Here’s an example:

roadmap

How much does it cost?

The entire audit costs only $950

We’ve made it ridiculously cheap so that it’s easy for you to start working with us. The audit requires a lot of data analytics and it takes time and effort of our staff. We are not making any money from it. 

If you decide to get our help for implementing everything we found and mapped during the audit, we’ll let you know the next steps. If not, you still get enormous value and a roadmap to how to stop your funnel from leaking. You will finally know what you need to work on, and what needs fixing first.

If you’ve got any questions about it, drop us an email at john@datadrivenmarketing.co or book a call to talk this through. 

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Frequently Asked Questions

What data do you need from me to be able to analyse my funnel?

We send you a detailed questionnaire to fill in. Questions are about what kind of funnel you currently have in place, what kind of email sequences, how many people in your email list, how often you do promotions, how many courses do you have, how you offer them, what’s your lead magnet etc. 

It’s very detailed and it helps us analyse everything and find the holes in your funnel.

Do we sign an NDA before I give you the data?

We can if you want us to.

Do I get the maps of my current and ideal funnel?

Yes. All documents we create during the audit are yours.

How do you know the estimate of how much money the funnel can make me?

We give you an estimate based on the most similar previous project we’ve worked on.

How long does the audit last?

About a week. It involves 2 workshops, and each one lasts about 1-2 hours. From the day you buy the audit until you get all the information and documents from us it usually takes 1 to 2 weeks. It also depends on our meeting availability.

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We’ll increase your conversions by 20-100%