Our team of seasoned professionals is focused on helping online course businesses use our Pimp Your Funnel system to increase sales and revenue

From the Desk of John Ainsworth

CEO and Founder of Data Driven Marketing

You got into creating online courses because you want to be able to make money working remotely. You’re an expert at something, and you love to teach it to people. You’d also like to make more money doing it. 

You’ve done loads of work on content marketing and have built up good website traffic and a good email list. 

If you’re anything like our clients then you probably want to make more sales to your existing visitors and leads, and a higher Customer Lifetime Value.

So you’ve got visitors and leads, and you’ve got great products. If only there was some way of converting more of those visitors and leads to sales! Of course you know there is – it’s called your marketing funnel. 

You know this “funnel” thing is important, but you don’t really know what needs doing, and you’re feeling frustrated that you aren’t able to make it work. You’re not sure exactly what needs doing, And you’re frustrated by trying to learn how to do it. It’s a whole new skill. You know you can do it, but it’s probably going to take you bloody ages. It’s not your area of expertise and so you end up not working on it, and spending time on what you know how to do – create more content, do more SEO work and develop more courses.   

I’ve been building automated marketing funnels for over 10 years – and I really love helping people who are making great courses. I’ve helped people increase their revenue between 25 and 300%.

I started Data Driven Marketing to help people just like you. People who are making great courses and just need help with their funnels. 

If this sounds like you then get in touch.

John has been building automated funnels for over 10 years. He’s certified by the Chartered Institute of Marketing and Digital Marketer. He’s helped online course businesses increase their revenue by 25-300%.


Josip Belina

Josip Belina

Operations Manager

Josip is an analytical and automation wizard. He’s responsible for reviewing all the data about your customers and identifying the exact perfect funnel type to maximize your profits. He then makes the whole thing work on autopilot for you.

Marinela Panic

Marinela Panic

Designer and Video Editor

Marinela has a great eye for details and will make your work look beautiful online so it builds more credibility and increases sales.

She also leads on editing video to make it compelling, engaging and to hook people in – so they convert after watching.

Martin Sayers

Martin Sayers


Martin has been a professional copywriter for more than 12 years. He has written for major multinationals right down to startups and sole traders.

Over the years he’s learnt a lot about what gets people to buy, and really understands the psychology of the buying process, and knows how to get results with his copy.

Are you ready for us to Pimp Your Funnel?

Connect with the Data Driven Marketing team and we’ll help you figure out the ideal funnel for selling YOUR online courses