Data Driven Marketing

The Art Of Selling Online Courses

The secrets behind building the biggest online personal trainer community with over 15,000 members – with Jono Petrohilos

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jono is telling us about his journey of building a million-dollar course business for fitness instructors.

Jono takes us step by step through his system for promoting courses that generates thousands of dollars in revenue per campaign and brings tens of leads on average. We talk about different approaches to selling online courses based on their price point. Jono explains the structure of his 4-email promotional sequence that his audience loves, and shares amazing tips on building the biggest Facebook group for his target audience.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

In This Video We’ll Talk About:

  • How Jono used Facebook ads as his biggest lead source
  • The strategy behind selling a $2000 course successfully
  • Tips for selling online courses through calls
  • The structure of Jono’s 4-email promotional sequence
  • The most important KPIs you should track

Ideas Worth Sharing:

‘’There’s always going to be those people that just whatever you do, are not going to buy. And then, if you treat everything properly, you’ve almost done the hard work upfront. If you spend 15, 20 minutes, 30 minutes even on a sales call and that person doesn’t sign up, it sucks. You feel like you’ve wasted your time, but a lot of the time those people come back later if you’ve got the follow-up strategies in place.’’ – Jono Petrohilos

‘’Most people didn’t read your email. If they did read, some people weren’t on your list. If they were on your list, they probably didn’t open it. If they opened it, they probably didn’t read it. If they read it, they probably didn’t get to the end. If they got to the end of they got to the sales page, well, then send it again because now might be the right time.” – John Ainsworth

‘’The first time you do anything, you’re going to suck at it. The first podcast you do, you’re going to suck at it. The first online course create you’re going to stuck at, the first workout you get to do. I think the only way is just to do it.’’ – Jono Petrohilos

‘’Find what your audience wants and deliver them that. For me, it just so happens to be live workouts that they (fitness instructors) can do with their, their clients.’’ – Jono Petrohilos

About the speaker:

Jono is the co-founder and director of Fitness Education Online, the largest provider of online courses for Fitness Professionals in Australia. Jono’s company sells over 100 online courses a month and generates over $1,000,000 a year in revenue. Jono has recently started up a new business the Course Creator Community helping aspiring course creators to do the same.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

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