Data Driven Marketing


In this episode of ‘The Art Of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers’’ , Stephen and I are talking about storytelling and why it is important for course creators.

Stephen will reveal more about his ‘’Superpower Storytelling’’ Framework. We will learn about 3 different kinds of audiences: Team, Marketing and prospects and what are 3 questions that you need to think through before you start writing your stories. 

While we’re on the topic of ‘3’ there are also three kinds of stories people should tell: Mission, Vision, Milestones.

And to top it all Stephen will share his secret AREA tool for writing better stories, faster.  

If you want to hear more about these topics, check out the new episode here:


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • Why is storytelling important for course creators
  • Stephen’s ‘Superpower Storytelling’ Framework:
    • 3 audiences: Team, Marketing, Prospects
  • 3 questions that you need to think through before you start writing your stories 
    • What does your audience want to learn or achieve?
    • What do we want them to feel?
    • What’s the call to action?
  • 3 kinds of stories people should tell: Mission, Vision, Milestones 
  • Stepshen’s AREA tool for writing better stories, faster:
    • Angle
    • Reason
    • Evidence
    • Angle

Ideas Worth Sharing:

‘’It’s about creating that emotional connection that allows whoever you serve to say yes, this person understands me, and there’s something I can gain from being a part of what they have to offer. ‘’ – Stephen Steers

‘’That’s a different type of marketing and a different conversation to people where they don’t feel sold to, they feel included. And that’s what storytelling can do. ’’ – Stephen Steers

‘’Remember selling anything is first about establishing: know, like, and trust. If I know you, I’m gonna be able to trust you a little bit more, and if I trust you I’m gonna move a little more forward. ’’ – Stephen Steers

‘’I think feedback is the breakfast of champions. If you want to be successful, and really take your business to another level, you want to get your customer to tell you what it is that they’re having a problem with, because I know in my entrepreneurial life, I think I’m approaching problem A and then when I talk to people, it’s actually problem C that’s the biggest issue for them. And that’s the one they wanna learn about.’’ – Stephen Steers

‘’The underlying side, I think a lot of course creators kind of miss is that they’re gonna take your course, they’re gonna get results, but we want them to stay in the community and we want them to tell people about the results they get and the place that we’ve created for them so that they can invite people for us. Community is also a funnel. Let’s not forget that.‘’ – Stephen Steers

‘‘Big visions draw big crowds. Let’s say you want to help a hundred thousand entrepreneurs achieve their first five figure month or whatever your course helps with. That’s something that can get prospects thinking like, ‘Hey, I want to be one of those entrepreneurs. I wanna be part of this’. ‘’ – Stephen Steers

About the speaker:

Stephen Steers is the Founder of Steers Consulting Group. He has consulted, advised and led workshops for more than 500 companies from 25 countries. He has learned that effective sales is about listening and connecting through stories. The better you talk, the more money you make and he is here to show you how.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

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