Data Driven Marketing

The Art Of Selling Online Courses

The Most Important Questions To Have Answered Before Creating Your Online Course – With Greg Hickman

In this episode of ‘The Art of Selling Online Courses: Winning Strategies and Secret Hacks From Top Performers’, Greg and I are talking about the best ways to package up your experience into an online course. Taking you from the very first step of choosing the right topic, we will uncover the secret of how to choose the best one for you. We will also discuss why very niched down customer avatars are important before anything else.

Join us as Greg is sharing his untraditional approach to creating a course. After 10 years of experience he is helping you to figure out where to start, how to develop your course, how to choose your initial pricing, and step up your sales game.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

In This Video We’ll Talk About:

  • Packaging up expertise into an online course
  • Importance of very niched down customer avatars
  • Figuring out pricing for your course 
  • Greg’s proven system for making courses
  • What you can learn from selling your online course over phone calls

Ideas Worth Sharing:

‘’One of the big issues that people run into when they’re too broad with who this [their course] is for is that, if they’re teaching like a tactic or a methodology, there’s not enough context as to why it’s important to that person or how it would work in that person’s case.’’ – Greg Hickman

‘’There’s so many times I’ve done searches for, ‘How do you define an avatar?’. ‘Who’s the best avatar?’ And one thing that often gets overlooked is, do you like these people?’’ – Greg Hickman

‘’There’s three things I think are fundamentally essential in order to do well. You have to be doing something that you like doing. You have to be good at it. And it has to be something that the market wants.’’ – John Ainsworth

‘’I think if you’re an expert and you know how to do stuff, we overlook the basics a lot and it’s like, oh, well, that’s just so basic. And oftentimes that’s not the case for your ideal client or customer. So again, back to knowing who that person is exactly, where they’re at, is going to help you figure out, do they need to know all of these things?’’  – Greg Hickman

‘’The intent is that you’re selling it as unpolished and raw, because that gives you the room to mess up and to tweak it in real time to make sure it is what they [clients] actually want.’’  – Greg Hickman

‘’Once you get to serve them [clients] and have those conversations, you’re going to hear the words that they use, and they’ll give you the copy that you just need to capture and then recycle it and reuse into your marketing.’’ – Greg Hickman

About The Speaker:

Greg is the Founder and CEO of AltAgency™. Over the last 4 years, Greg and his team have transformed AltAgency™ from an automation consultancy serving many well known entrepreneurs and growth experts into one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise, installing systems for growth and leveraging automation to save time. 

They have worked with hundreds of entrepreneurs ranging from Jay Baer, John Lee Dumas, Dan Martell, Betty Rocker, Nerd Fitness, and Chris Ducker among many other up and coming business leaders.  We’ve now taken over 150+ agency owners through our frameworks and methodology.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

We’ll increase your conversions by 20-100%