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Funnels Scaling business The Art Of Selling Online Courses

Email promotions that constantly generate 5 figures to our clients – with Monica Badiu

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about how we are getting our clients 5 figures per month through email promotions.

And there is not a better person to talk about this other than Monica Badiu. She takes us step by step through the process of crafting emails for your next promotion that your audience is going to love. Also, she explaines 3 types of email that you must include and tells us how often you should actually promote to your email list.

Because 2 promotions per year are just not enough!

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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to connect with your audience using email promotions
  • Ways to identify the best offers to include in your emails
  • Steps for setting up a successful email promotion
  • 3 types of emails that people are going to love
  • How often you should be sending promotional emails 

Ideas Worth Sharing:

  • ‘’Email promotions are amazing. It’s like you are having your own bank and whenever you want extra cash you just send an email it comes in. That would be the main benefit of it.’’ – Monica Badiu
  • ‘’I love email promotions because they are a great way to educate more email subscribers about what you do, about what you can offer and how you can help them and increasing sales is not just the main benefit, it also improves the relationship you have with your subscribers’’ – Monica Badiu
  • ‘’If people aren’t unsubscribing  and they like the emails and it doesn’t take you too long to write it, the amount you could make in terms of sales goes up enormously.’’ – John Ainsworth
  • ‘’The email promotion is basically the sum of a lot of work you do behind the scenes to make sure the right person opens it and they read copy that helps them convert. And that comes from knowing your customer avatar.’’ – Monica Badiu
  • ‘’When you use the present tense to get people to read your copy, they already experience the result which means that they are more willing to commit to the action of buying something’’ – Monica Badiu

About the speaker:

Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house Copywriting chief and Copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

Plan, don’t leave things to chance – With Rita Ainsworth

This episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, is all about the power of planning.

We talk about how to make the time you are working as productive as possible. Rita covers the main mistakes that are making us less productive: planning too much in advance, not breaking the plan in actionable steps, putting too much on your plate and not prioritizing. We discuss tactics and tools that have helped us organize teamwork inside Data Driven Marketing.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What is killing your productivity and ways to overcome it
  • Why planning 6-8 weeks ahead is better than quarterly or yearly planning
  • How can breaking a task into smaller chunks help you
  • How to prioritize your work
  • Useful tools and software for productivity

Ideas Worth Sharing:

‘’It’s good to have a vision for your business or what direction you want to go, but there’s no way in the world that you can plan out a year’s worth of work.’’ – Rita Ainsworth

‘’It’s okay to set milestones, but don’t make a detailed plan for more than probably a week or two. There’s that quote that says: ‘’No plan for your life will survive the first contact with reality’’, and that’s pretty much true with anything life or business.’’ – Rita Ainsworth

‘’Even knowing that, people still have this hope strategy that they are gonna put as many things as they think have to be done. And hope that they’re somehow going to do it. And it never works. One, you kind of miss the most important tasks that had to be done in that chaos and noise. And other thing is that things will take slower. You know, you either work on one project or 10 projects that take a week.’’ – Rita Ainsworth

‘’Cutting tasks off the list at the start of the day I find one of the most emotionally uncomfortable things to do. If I’m tired, not just that I can’t think as clearly, but if I’m feeling a bit less positive and full of pep and I have to take stuff off the desk, I’m like: ‘’But they all need doing, I can’t possibly take anything off the list’’. And it’s like, yeah, but you also can’t possibly do them all. So you kind of have to make a choice here.’’ – John Ainsworth

‘’I think it’s normal for everyone, but people feel like they failed. If you have a to-do list and you worked on things, but they weren’t the most important things on your list that are gonna move your business forward you feel like, okay, I failed. And every single day, if you feel like you failed, it becomes harder and harder and less motivating to run that business.’’ – Rita Ainsworth

‘’People are drawn to things that are easy, comfortable. You know, what can they just stick off? And you have to sit through that discomfort and see, okay, what does actually need doing today? – Rita Ainsworth

About the speaker:

Rita is a COO at Data Driven Marketing and a mindset coach for our Instant Course Sales clients. She has over 10 years experience in marketing and advertising. She worked for a leading Facebook Ads agency where she ran ads for online course businesses like Amy Porterfield and Mindvalley and created the majority of internal processes and SOPs so that the media buying division could run smoothly.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

Learn How To Send More Promotional Emails Without Annoying Your Audience – With Josip Belina

On this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are learning about email promotions – a powerful tool for scaling online course businesses.

We talk about the common misconception that email promotions should be sent only a couple of times per year. Josip gives some amazing pieces of advice on how you can email your audience more often without annoying them. He explains the difference between launches and email promotions and breaks down the anatomy of a well-structured email promotion that anyone can implement.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to send more emails without annoying your audience
  • Tips for writing 6 promotional emails in only 2-4 hours
  • Differences between launches and email promotions
  • How to do more email promotions if you only have 2-3 courses
  • How to structure an effective email promotion

Ideas Worth Sharing:

‘’People are afraid to annoy people, to annoy their email list, and to sound scammy, salesy and pushy. No one wants that. But with email promotions, you don’t have to do that. You don’t have to sound like that.’’ – Josip Belina

‘’We saw with one of our clients that actually her unsubscribed rate went down when she started doing email promotions using this style because there was such useful, valuable content in the promotion. The marketing was helping all these people, even if they weren’t buying, and the ones who were ready to buy were buying. They were delighted because they got to find out about the course, and they got a discount. So you can avoid the problem of it being annoying and actually make the emails useful and friendly and helpful and people like them and you make sales. It’s just a beautiful thing.’’ – John Ainsworth

‘’An email promotion is six emails in a week, focusing on the scarcity and the end. And that’s it. Promote one product, pick one, priced from 60 to $99. There is a reason why it’s 60 to 99 and not less. That’s it, you need to have upsells and order bumps in place behind it to maximize the revenue, but just repeat that every couple of weeks and you will have amazing results.’’– Josip Belina

‘’When it comes to doing email promotions, the most important thing is to do them. And by doing them, you can expect to get like 40% of the additional revenue. That’s what we’ve seen for a few of our clients.’’ – Josip Belina

‘’If you only have a few courses, you don’t need to create more courses. You can splinter content. And that’s what we suggest. And that’s what works really, really great. So if you have a course, that’s a few hundred dollars, let’s say it’s a $300 course, and it has seven modules. You can probably splinter one or two modules and sell those for $99. And then offered the rest of the course as an upsell.’’ – Josip Belina

About the speaker:

Josip is a Biomedical Scientist now working on online marketing funnels as DDMs Funnel Strategy Lead & Consultant.

While working on dozens of Funnel Building & Optimization Projects – he developed & tested most of the systems DDM is now using when working with our clients.

In the last 5 years of working with funnels – he’s helped more than 100 people to scale their businesses. His areas of expertise are data analysis, funnel strategy, email marketing strategy, and automation.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

This Is What a Million Dollar Funnel Looks Like – With Jacques Hopkins

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jacques shares his best tips on building a million-dollar online course business.

We go step-by-step through the processes of Jacques’ funnel. He explains how the funnel was built using Jeff Walker’s Product launch formula. He also takes us through the biggest traffic sources for his course. We discuss whether fancy software is always necessary for a successful webinar. Jacques explains a simple system he built which increased his webinar conversion rate from 5 to 7%.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What a million-dollar course funnel looks like
  • Traffic sources that worked the best for Jacques
  • What is a Product launch formula and how you can implement it
  • How Jacques makes his only lead magnet convert constantly
  • Whether you need fancy software for an impactful webinar

Ideas Worth Sharing:

‘’You know, for years I’ve always said one of the most important things with YouTube is consistency, right? Whether that is daily, weekly, monthly, pick something that works for you and be consistent about it.’’ – Jacques Hopkins

‘’Keep it more generic, but still have a call to action. That’s a way to keep the lead magnet more future-proof but I would imagine that your click-through rate and success goes up the more specific you are on the lead magnet too. So you kind of have to walk that line.’’ – Jacques Hopkins

‘’You know, people will say, you know, you send too many emails. Well, you’re still on the list, and you have an unsubscribed, but you haven’t bought either. Maybe I didn’t send enough emails.’’ – Jacques Hopkins

‘’The basic concept of what Russell Brunson’s teaching is you’re able in a whole webinar, if it’s an hour or two hours, to get across one big idea to people. One central concept about changing their worldview. If you can figure out what idea should that be and then you can convince them of it, at the end of it, if they believe it, they should feel like the natural, next thing is to buy your course.’’ – John Ainsworth

‘’My webinar is over two hours long and some people will say: ‘’Jacques, that was the greatest thing ever. I learned so much. Thanks for teaching so much. You’ve completely changed the way I think about piano.’’ and then other people will be like: ‘’Dude, you think way too much of yourself, you talk too much’’. And both people watched the exact same video and came away on completely opposite sides of the spectrum. So you can’t appeal to everybody.’’ – Jacques Hopkins

About the speaker:

Jacques Hopkins worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $2.5 Million in revenue to date, with over 7,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same on The Online Course Show podcast.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

Here’s how Dennis Moons 2x monthly revenue and lead conversion rates with current traffic

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dennis and John are talking about the common myths regarding scaling online course businesses.

They discuss how you can increase your revenue without having to produce more content. Dennis shares why he decided to send email promotions more frequently – going from 4 emails per year to 2 emails per month and what were the results.

He also shares his story about facing the growth plateau and how the Instant Course Sales program provided him an easy-to-follow, structured process that helped him overcome it.

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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to increase revenue without investing in content production
  • Why you should do more than 2-3 email promotions per year
  • Beliefs that helped Dennis overcome the fear of sending more promotional emails
  • How to overcome a growth plateau 
  • How Instant Course Sales program can help you to scale your business

Ideas Worth Sharing:

‘’So I really didn’t have a good idea of where to start to improve this whole system. And I was kind of mainly focused on driving the traffic. So, if you talked with me a couple of months ago, and I was thinking about scaling my business and hiring help – what would that look like? Well, it would probably be trying to hire more writers or more people that could create content. Today that’s probably not one of my top three priorities. So it kind of shifted quite a bit.’’ – Dennis Moons

‘’Going through the course and starting to email people more, I’ve kind of shifted my perspective on having people on an email list. You’re not running an email list to run an email list. The email list is a part of your business.’’ – Dennis Moons

‘’I always try to pack a little bit of value into every email. So that, it’s not just: ‘’Hey, discount and discount buy now, buy now, the course is closing’’. You need to kind of balance it to a level wherever you find it more comfortable.’’– Dennis Moons

‘’People don’t think about the fact that it’s actually possible to do something, where you can take an existing course and break it out into smaller sections and sell those bits individually, which then gives you the opportunity to have more offers that you make to people without having created more training.’’ – John Ainsworth

‘’I think going through the course has really helped me to get the foundation in place. Also, knowing what is the first thing that I need to put there just to do have something in the foundation, and then start going through it again, start optimizing different bits.’’- Dennis Moons

About the speaker:

Dennis Moons is the founder of Store Growers. He is an ecommerce PPC expert from Belgium and has been running Google Ads campaigns for over 12 years. In total, he’s managed over $5 million in ad spend for ecommerce businesses in niches as diverse as fashion & apparel, supplements, beauty & cosmetics, consumer electronics, home decor, and manufacturing all across the world.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

Multiply your course sales with this simple email sequence

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the easiest email sequence to compose, which brings the most sales to our clients.

Monica goes in-depth into what a going, going, gone sequence is and why it is so powerful. She guides us through the structure of a well-crafted sequence and gives us some great examples of different types of messaging you can use. 

With her tips on where to find templates and what software to use to set it up, you’ll be ready to create your own going, going, gone sequence and see the first results in no time.

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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What is a going-going-gone sequence
  • How to structure one that makes people take action
  • Great examples of effective emails that you can use
  • Software that Monica uses to build email sequences
  • Where to find inspiration for your email sequences

Ideas Worth Sharing:

‘’Their whole purpose is to remind people that they are about to miss out on something. So exploring that fear of missing out. Makes a lot of people take action. And it’s not you being aggressive. It’s not you being pushy. It’s just you reminding them that if they want to achieve a specific objective if they want to take action, they can do so in this like limited time window.’’ – Monica Badiu

‘’If you’ve done a really good job about answering objections, such as time, money what’s in it for them, then these specific three emails can be very short, very sweet. They can be only a couple of lines if you want them. And they are very, very sure, very, very easy to write.’’ – Monica Badiu

‘’You’re just reminding people, similarly to setting an alarm on your clock and that alarm is reminding you: ‘’Hey, you have 24 hours left until you have to go to the airport and fly away to some destination.’’ – Monica Badiu

‘’It’s creating scarcity and urgency, but it’s doing it because there is scarcity and urgency. This discount is not available all the time, or this course is going to be starting and you can’t join it late or whatever the reason is. And so you’ve got to let people know so that they remember to get round to it and take action.’’ – Monica Badiu

‘’People get the lot of emails. People have a lot of things in their life. Even listening to this podcast episode, I’m sure you have clicked pause a couple of times because your kid wants something, your phone rings, you’re hungry. You remember that you need to do something. So it’s normal to use these emails actually to get your people to do something. And it’s not something in your favor, it’s in their benefit.’’ – Monica Badiu

About the speaker:

Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house Copywriting chief and Copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

This simple thing made an additional $15, 000 in a week for our client

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the power of upsells and order bumps. 

Josip is using some great examples to explain what they are and how you can earn thousands of dollars just by implementing them. We share some amazing stories of our Instant Course Sales program clients who saw their first results in just a week, hoping to inspire you to create your first upsell and order bump now!

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What order bumps and upsells are
  • Examples of upsells that you can use for your course business
  • How to set up your own upsells and order bumps
  • Difference between one-click and two-click order bumps
  • What are the biggest mistakes in their implementation and how to avoid them

Ideas Worth Sharing:

‘’The most important thing when creating the upsell offer, and when thinking about positioning is: does it make sense? I know Monica likes to tell that in our course, but don’t do weird stuff. Really. That’s the most important thing in a funnel.’’ – Josip Belina

‘’If you are good at what you do, and if you can help people, put it in front of them, because it helps them. So having upsells in order bumps actually helps them and it benefits you because your revenues are going to go up. But the thing is with courses, basically every course will solve a problem, but will create another one. So if you can help them solve that other problem, they’re going to be grateful, they’re going to be willing to pay money for that. So having upsells in order is helping you help the client. And if you can get more sales, you can help more people. Basically, it makes sense. It’s not annoying. It’s helpful.’’ – Josip Belina

‘‘Yeah, and I think one of the other crucial things is with the copy that you’ve gotten of those pages. Again, don’t be weird. Don’t do weird stuff, right? You don’t have to do this strange psychological pressure: if you don’t get this you’re going to be a failure in life and it’s going to be disastrous.’’ – John Ainsworth

‘’So just make sure that it’s visible through the copies for the funnel, that what you are doing can bring people results, people are not buying your product, because they like how it looks. They’re buying the product because of what it can help them with. So just focus on that.’’ – Josip Belina

‘’It’s important that the upsell is not just the upsell. It’s a one-click upsell so that you do not have to go through the checkout experience once again. So that means that you’ve added your credit card details on step one, the checkout step. But now just click one button. And that’s it. Your card gets charged immediately. And it is a lot easier for your customers is the most important thing for the funnel. It makes it to be easy.’’ – Josip Belina

About the speaker:

Josip is a Biomedical Scientist now working on online marketing funnels as DDMs Funnel Strategy Lead & Consultant.

While working on dozens of Funnel Building & Optimization Projects – he developed & tested most of the systems DDM is now using when working with our clients.

In the last 5 years of working with funnels – he’s helped more than 100 people to scale their businesses. His areas of expertise are data analysis, funnel strategy, email marketing strategy, and automation.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Email marketing Scaling business The Art Of Selling Online Courses

How to create high-converting sales pages and monetize your traffic with Monica Badiu

Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house copywriting chief and copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.

 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Monica explains the psychological aspect of copywriting and getting people to make an action based on an emotional trigger. We learn what are the differences between sales, landing and product pages and how to use them without being too ‘salesy’.

 

Monica explains the elements that every high-converting sales page should have and shares her most valuable tips for each element that she has discovered throughout her 10-year-long copywriting experience. She introduces the ‘15-step formula’ which helps our clients to take their copywriting skills to the next level.

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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to create closer connections with your audience
  • Difference between sales, landing and product pages
  • Elements of a high-converting sales page
  • Tips for writing an eye-catching headline
  • How to differentiate yourself from your competitors using social proof

Ideas Worth Sharing:

‘’There are two things for every person. They either want to move away from pain or they want to move towards pleasure or an objective, something positive. Now you can use both of those to get them to take an action based on an emotional trigger. It’s up to you to decide which one you’re going to choose but you don’t have to make your audience feel bad about what they are doing or not doing to get them to buy something. It’s actually the opposite.’’- Monica Badiu

‘’If you like the whole idea of copywriting and testing it, just have some fun, try to write 25 headlines and then decide on your best one.’’ – Monica Badiu

‘’When people try to write a good headline, they’re like: ‘’Okay, I’m gonna write a really good one’’. And I found this to be way easier, you just write 50. And you just let go, none of them have to be any good. You just start writing, you just start going and somewhere in there you’ll find a good idea. And then you can go down that rabbit hole and write another 10 that are kind of like that. And eventually you get to something. I found that so much easier than sitting down and thinking how can I craft the perfect one straight away.’’- John Ainsworth

‘’Yeah, actually, throughout your entire page, you need to make your reader say yes, as many times as possible. And people who have objections, they will need many instances when they’re saying yes, to actually get to the next step. So the actual (Call to action) button, if it contains a yes, then that’s the first iteration of them seeing an actual yes to your offer.’’ – Monica Badiu

‘’You’ve got to make it really simple and straightforward for people. Confused customer never buys, you’ve got to say this is next. If you like this, do that. Just make it really simple. They’ve got busy lives, they’ve got other stuff going on. There are so many pictures of kittens, they could go and look, don’t make them have to think too hard about what the next step is, just let them know.’’ – John Ainsworth

‘’If you’ve done your research, and you know your customer avatar inside-out and you know how you can help a specific type of person, then you’re not going to see that many refunds. Because you’ve done your positioning right, you know the language, you know exactly how you can help a specific type of person. Now, obviously, we can’t be perfect. Some people will wiggle in, but that’s totally normal. It’s part of life. It’s part of running an online business’’ – Monica Badiu

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Scaling business The Art Of Selling Online Courses

From plumbing to building an online business empire with Jaryd Krause

Jaryd is a leading Australian business coach, mentor, and online business professional. He is the Founder & CEO of Buying Online Businesses. Since Jaryd went from a plumber to building an online business empire, he now dedicates his time to teaching individuals all around the world how to exit the rat race, replace their income and live a life they always desired.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jaryd explains the overall concept of buying online businesses as a part of a business growth strategy. We compare different processes of acquiring an audience done in a ‘traditional’ way compared to acquiring an audience from a bought business.

We go deeper into what kinds of business you should consider if you are planning to buy one and the numbers behind that. You’ll hear how much money you should invest and what are the steps in the process of buying a business. Jaryd explains the process of removing a person from the face of the business to ensure a smooth transition, when such a thing is needed after a business is purchased.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How buying an online business can help you to acquire more audience
  • What are different types of online businesses
  • What are the steps for buying an online business
  • How much time and money does that process require and when should you expect first results
  • How to detach yourself from a personal brand and ensure a smooth transition

Ideas Worth Sharing:

‘’If you’re doing any form of marketing, you’re paying for it, right. You’re paying for it in time and you’re paying for it in money. And so what you’re doing basically is you’re buying an audience. You’re buying attention. When you buy an online business, you’re buying an audience, you’re buying the attention of people that are already consuming the content on that content site.’’ – Jaryd Krause

‘’When you buy something, the rule that I like to say is you generally get what you pay for. That’s a very general statement. And so, what Warren Buffett says, who’s one of the best business investors in the world is, it’s better to buy a good business at a fair price than a fair business at a good price. So I think it’s really worth buying something decent, to save you a lot of trouble.’’ – Jaryd Krause

‘’And so there’s sometimes really big opportunities. When you can look at another industry and take something they’re doing that nobody in your industry is doing and just copy it across.’’ – John Ainsworth

‘’Where it can get difficult is that, and it’s not just the course business itself but any business that has a personal brand attached to it and the audience is heavily involved and has a lot of trust in that person who runs it. Then, before you look at selling it you’d want to work out a way that you can remove yourself from being the face of the business and having too much personal brand attached to it. And you can transform personal brand into business brand as well.’’ – Jaryd Krause

‘’When somebody is thinking about changing or removing themselves from the face of the business, the emphasis really needs to be on the quality, the quality of content, the quality of the email marketing and the quality of all the marketing and the quality of the site. The quality of all the touch points is you really need to be thinking about the audience first.’’ – Jaryd Krause

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

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Email marketing Scaling business The Art Of Selling Online Courses

Build your own revenue model using inputs from your audience by Christopher Sutton

Christopher is a lifelong music lover. Determined to become “musical,” he took lessons in cello, clarinet, piano, saxophone, and electric guitar, and sang in numerous choirs and ensemble groups. 

In his 20s he discovered a technique called “ear training” which finally began to unlock some of the skills he’d always thought took talent, like playing by ear, improvising, jamming and writing music. 

Inspired by his own progress, he started a company to help other musicians develop their musicality in fun, easy and effective ways. He now leads a 10 person team at Musical U, providing a membership program and courses for adult musicians worldwide.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Christopher tells a story of how his ear training app, which became popular overnight, turned into a successful course business. He also shares how switching a revenue model from single payments to memberships helped him double the annual revenue.

We discuss how you can promote your offers through a variety of options while keeping value at the center of a promotion. Also, we remember some of the most influential podcasts which improved our business and marketing knowledge and go through the important concepts learned such as education-based marketing.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.

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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • Why you should start being comfortable with promoting your courses
  • How strategic changes make a great impact in the long run
  • Differences between different revenue models for courses and how to build your own
  • Why are your loyal customers also your best salesmen 
  • How to structure your offer based on the inputs from your target audience
  • How to keep email promotions interesting and effective

Ideas Worth Sharing:

‘’For the first couple of years, I was kind of in that mode where particularly as a British person, the whole writing sales copy and hyping up your products and putting it in front of people feels very uncomfortable. And it took me quite a while to get past that, to realize you need that side of things if you want to have the impact you want to have. So yeah, I think that’s important for people to recognize that you need the two. It’s not necessarily ‘’I must make money’’ or ‘’I must succeed in my mission’’. You need to find the blend of the two that works for you.’’ – Christopher Sutton

‘‘’It (membership model) gave us an environment where we could observe our customers. You know, we were five years into the business. At this point, I’d done a ton of email back and forth with customers. I felt like I understood our target market really well. And I did, by my standards, but it’s a very different thing to see your people day-to-day doing your stuff, getting results or not, asking questions and having that kind of environment.’’ – Christopher Sutton

‘‘’But a membership does not have to be an all-inclusive thing. That is an option out of like a bunch of different ways of what the membership could be about.’’ – John Ainsworth

‘’You can’t make a one size fits all zero to hero course. Because of so much variety. You can’t, pretend everyone is at square zero and everyone wants to get to the same square 100, it’s kind of nonsensical.’’ – Christopher Sutton

‘’I think most people in most places in life think that there are two options. And what I generally find is it’s not that there’s a third option, there is. But it’s, there’s about 167 different options. And if you can just relax enough, you can spot what they are.’’ – John Ainsworth

‘’Education-based marketing is building a relationship and not forcing or trying to trick people into buying, or trying to pressure them into buying, but just kind of being present in their lives and making sure that when they are ready to act, you have a fantastic offer waiting for them.’’ – Christopher Sutton

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.