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Funnels Scaling business

How To Increase Your Opt-In Rates In Just Four Steps With Our Funnel Strategy Lead – Josip Belina

Josip is our funnel strategy lead. He is trained as a biomedical scientist but I managed to tempt him away into the world of online funnels. He is an expert in data analysis, funnel and promo strategies, and automation. He is responsible for reviewing all of our client’s data and their funnels and identifying what the ideal funnel for them would be and helping them to be able to plan that out and build that ideal funnel in order to increase their revenue. Josip is our go-to person when it comes to the opt-in rates increase!

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Josip focuses on one project and talks about lead magnets. He is telling us how to increase opt-in rates and get more visitors to the website.

We talk about four steps that can help you optimize your page, get more people to sign up for your email list, and therefore help you sell more of your products. Josip gives us real-life examples of opt-in rates increase from our clients which proved to be working very well. He explains what inline forms are, why we should use banners throughout our page and why lead magnets are so important. He loves talking about numbers be prepared there will be a lot of them!

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What are the steps to improve and optimize your website
  • Why lead magnets are so important
  • How to increase your opt-in rates and get more visitors to your website
  • What are inline forms and where should they be on your website
  • How important is the placement of the lead magnet on your website
  • What is a good opt-in rates and how to get to that number

Ideas Worth Sharing:

“A lead magnet needs to be something valuable, something useful for people to, when they see it, they need to be like, Hey, I want this. I need that. A newsletter isn’t just sexy enough to have as a main lead magnet. People don’t just want to hear from you, they want to hear valuable information so you need to have something that will attract them.” – Josip Belina

“We had one client last year who basically doubled the lead intake through just telling people from his YouTube channel and Instagram, YouTube channel mostly. So it works.” – Josip Belina

“The idea with double opt-in is that somebody comes to your site, they opt-in and then ah, but did they give their real email address or you’re going to have a bad email address on your list? Or are they not someone who’s really that interested? And it’s weird. (…) I think of it almost like, you ask somebody out and they say yes, and then you message them later and say, did you definitely want to go out? If yes, reply to this, I guess like they’ve already said yes. Don’t be weird about this.” – John Ainsworth

“There is actually one thing, GDPR, if you are doing business in Europe, this is important, you cannot offer someone something for free in exchange for their email address. What you can do is you can ask them to willingly opt-in for their newsletter. And because of that, they will get something. So it’s a play on words basically.” – Josip Belina

“Step minus one, turn off double opt-ins. Step zero, know your numbers. Step one, add the opt-ins everywhere. Put the ways to opt into your lead magnet everywhere. Step two, check your numbers and optimize. Step three, optimize offsite, YouTube, Pinterest, Instagram, LinkedIn, whatever. Step four, keep checking your numbers, keep optimizing, keep refining.” – John Ainsworth

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Scaling business The Art Of Selling Online Courses

How To Launch Any Course You Want With Proper Email Marketing By Liz Wilcox

Liz is turning bloggers into business owners. She knows how to write a newsletter real quick and how to get people on your list to buy your stuff. And the first product that she ever sold was about poop. So we might get into that and now she’s selling access to Google docs. And she’s gonna explain more about all of that. 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Liz tells us more about email marketing, copywriting, the value of it, and how to use that to scale your business. She explains how it happened that her first book was about poop, how it got so popular and how she managed to start her business off of that.

We talk about the email marketing strategies Liz uses, how she engages with her audience and why it’s important to get close to people before trying to sell them something. We learn how she used the love for RVing to turn it into courses which brought her a nice amount of money and why she thought about it in the first place. Liz also tells us why you should not listen to Mrs. Miller from your high school!.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How you can start a business even if you live in an RV
  • How literally any idea can be turned into a good business
  • Why is it important to connect with your audience before you sell them anything
  • How to use email marketing properly
  • How to get a high click-through rate and high open rate
  • Why Mrs. Miller from your high school is not good for you
  • How you can sell a course on a topic you have no idea about just by understanding your audience

Ideas Worth Sharing:

“I’m a two-step chick. I’m not doing anything that takes more than two steps. And so email marketing seemed to be the simplest thing, you know, set up the freebie. You know, do podcast interviews like this, get the people flooding in and then get them in my inbox where I’m clearly a talker and so being able to create those real connections and really knowing what they want.” – Liz Wilcox

“The majority of people giving out that advice are copywriters that literally tell stories for a living. You’re a course creator. You’re a blogger, you’re a service provider, whatever you don’t tell stories for a living. So that’s really hard for you. That is what puts your butt in the chair, stressing, anxiety in your stomach because you don’t know what to say. Cause you’ve got your 10th grade English teacher, Mrs. Miller back here, like a story must have a beginning and end, a middle, a conclusion. And that’s, you know, the same as the summary at the top, you know, like get Mrs. Miller out of here. She doesn’t belong in the inbox like she was teaching a really archaic way of writing and that’s not how we work in the digital space. I want to free you from that.” – Liz Wilcox

“Online course creators, you know what they’re really good at? Teaching. And there’s the ideal is not to necessarily teach lots of stuff because that’s what the courses are for, but it’s something they can do and it’s something they’re comfortable with and it’s something that their audience likes. So what we do is when we’ve got an email promotion, someone gets somebody started doing email promotions, we say right, take five tips out of your course, tiny little tips, something somebody could implement in five minutes or less that they can read the thing, learn about it, do the exercise, make an improvement in five minutes and five days send up those tips and also promote your course in that, by saying this is taken from X course. If you want to get the course, it’s got a 30% discount this week. Go and get it.” – John Ainsworth

“You grab your phone when you’re on Facebook, you know, you’re ignoring things, right. They’ve inundated you with so many ads. You’re just scrolling. But when you open up your Gmail or your Outlook, you’re looking, you are literally looking for something to click on, right? Like, do I have anything interesting? It’s the exact same as when you go to your actual mailbox and you know, you immediately throw away the junk and you are so freaking excited when someone actually sends you something, right? So how can you translate that into the inbox? Like your person is doing the same behavior. They are actively looking for something to click on.” – Liz Wilcox

“The more excited that you are, the more you raise that level of excitement, the more exciting it will be like, look at Apple and, you know, music. I get a lot of inspiration from pop culture. And why is pop culture so popular? Because there’s so much damn hype around it. (…) And so when you hype up your course, when you give that process behind it and share, they become attached to it before they even purchase it. So, yes. Be your own hype man.” – Liz Wilcox

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Funnels Scaling business The Art Of Selling Online Courses

How Ben Turned His Gym Into An Online World For CrossFitters

Ben is head of WODprep and a dedicated online CrossFit coach. Ben’s passionate about helping fitness athletes of all abilities get the competitive edge and learn new skills. WODprep is here to help athletes from all over the world break through their sticking points, hit new PRs, and learn to RX in every workout. They want people to see what their bodies are truly capable of. 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Ben tells us how he started his business in this online crazy world. He shares a secret how he went from running a physical CrossFit gym to having a CrossFit gym online. Ben talks about his courses, how he managed to interest his audience by teaching about fitness online instead of in the actual gym.

We talk about the prices of his courses, how he gets traffic from his three-legged stool: YouTube, Facebook, and Instagram. Ben reveals why it’s important not to stick to one topic but expand the courses to more areas in order to get more people interested in your product. We learn how he uses the bonuses and free training to attract his audience.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How you can run a CrossFit online without having a physical place
  • Why it’s important to expand courses and not stick to one topic only
  • How to attract customers with bonuses, free training, and upsells
  • How adding a free T-shirt can bump up the sale of your courses
  • What are Ben’s strategies for scaling his business
  • How Ben manages to earn million dollars by using paid traffic funnels
  • Why hiring a team is better than doing everything by yourself

Ideas Worth Sharing:

“I see people miss this all the time who have got like a big YouTube audience and then they don’t drive people onto their email list and it’s such a big deal.” – John Ainsworth

“I do love the teaching aspect, but every piece of content we release almost to a fault is specifically designed to drive people to our website, to download the lead magnet, to get them on our email list, because that’s where we make ourselves. I very, very rarely try to drive sales directly from a YouTube video and especially on Facebook and Instagram, it’s like, people are there to be distracted. On YouTube there are at least there to learn something a lot of times, maybe be distracted or watch, you know, conspiracy theories but at least on Instagram and Facebook, they’re there for distraction. So trying to get them to pull out their credit card and buy something, especially at a high-end coaching course is it’s kind of futile.” – Ben Dziwulski

“That’s a huge thing that a ton of people miss is they think that just having a call to action is good enough when really it’s not, you need to have something that’s congruent and something that people would actually want to get.” – Ben Dziwulski

“Guys in the supplement industry tend to do that. Always exactly the same. Do you bought one bottle? Would you like three bottles? You bought three bottles. Do you want seven? It’s always one, three, seven, because that’s what works.” – John Ainsworth

“Don’t try to sell them and make them have a decision on something else. Just say, Hey, you just bought this, want some more of it for a better price? Here.” – Ben Dziwulski

“I was very apprehensive or hesitant hiring anyone for a little while because no one can do it like I do. Oh, how I was wrong.” – Ben Dziwulski

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Scaling business The Art Of Selling Online Courses

From Working For Free To A $3 Million Business With Calvin Coyles

Calvin’s the CEO of WILD success. He’s a world-leading trainer and author, and coach in the area of personal transformation. He also helps people to become professional life coaches and he supported 200,000 clients in over 80 countries, he’s developed something called the wild method, which is a breakthrough way of producing results in people’s lives. 

He’s led training programs in over 50 countries for leaders and coaches and healers and athletes and business owners. He’s become a self-made multimillionaire and has three best-selling books.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Calvin talks about how working for free for Christopher Howard in Bali for three months got him to where he is right now. He reveals how a set of techniques called NLP, Neuro-linguistic programs, helped him figure out how to do live events that people want to attend. He shares a story of how he earned a big amount of money while getting a massage!

Calvin takes us on a tour around live events and how to make them appealing to the audience. He explains how his training and live events are connected and how he managed to incorporate the live events into a digital world.

We talk about scaling online businesses, ways for getting people to sign up for more than just one training, and what to do to make sure they will actually complete it. Calvin talks to us about how he managed to increase his revenue, explains why in his case having a good team is a key to success, and shares how COVID influenced his situation.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How working for free for someone can help you start your own business
  • Why it’s good to have your live events implemented in a digital world
  • How Calvin managed to earn money and get an audience while getting a massage in Bali
  • Why you should always think about scaling your business without involving your emotions
  • How Calvin coped with the COVID situation and how it influenced his business
  • What are the training, programs, and masterminds that Calvin has and how it’s all connected
  • How a good interaction with your audience can help you scale your business
  • What are the strategies Calvin uses to make sure people complete his courses

Ideas Worth Sharing:

“I’ve talked to quite a few friends recently who are friends and clients who, as they start to get more sales it’s like a whole emotional experience that goes on of like, oh, what if this carries on, then life is going to be amazing. Or what if this doesn’t carry on? Oh my God, there’s a whole set of stuff going on, you know, emotions that go with it.” – John Ainsworth

“I think for a lot of people as well, John you’ll know this, I think one of the biggest mistakes a lot of people make in any business, but particularly online as well is that they’ve got a program and a funnel that’s working, but they don’t spend enough money. So, if right now, if you’re spending $1 and you’ve got a ROAS of $4 or spend $2 and you’ll have a ROAS of $8, right? Obviously, it’s not always going to be consistent like that, but you shouldn’t go from a dollar to 10,000 necessarily, but you get the idea. If it’s working and you’re making money, don’t let your emotions get in the way, scale it.” – Calvin Coyles

“I’ve found that you get a higher level of engagement in the online material. If I can access the training at any point in time, it’s like 24 hour gyms. Yes. Okay, great. It’s going to work for that average person that maybe wants to train it and obscure it with time but how many people are actually training at obscure times? You complain that you don’t want to get up at 5:00 AM to go to the gym, but you’re not training at any time in the day, unless you get up for the PT so for us, we like to have people on at live. We have a better engagement. And for us, the goal is to change their life, to give them the tools and also, we know if they finished the program, we’ve got a chance to upgrade them.” – Calvin Coyles

“Most course creators that I talk to have cheap digital only, no interaction, no Q&A programs. And I get that as a model because some people just don’t want to do the interaction. They don’t want to do the talking with people. They just want to create stuff online and share it. But in terms of a business model, it misses out on this enormous percentage of people who want the more premium experience, who are willing to pay more for it.” – John Ainsworth

“When you look at the business of Disney and the theme parks, they don’t make money on the ticket, the entry tickets, you know, they break even effectively maybe even lose money day to day on the entry tickets, but they make money from the gifts and the merchandise and the food and the shows and stuff. That’s how Disney makes money, and they make billions of dollars in profit from that experience.” – Calvin Coyles

“I’ve got a technique that you can apply in most online course businesses and get results within about a day and start to see a significant increase in revenue. So it’s the simplest application of this idea, is that you put an upsell available for people who’ve just bought something from you. So, you have a checkout page. Someone buys something, on the next page offer them something else. Probably more expensive, could be something complimentary that they can just get straight away and somewhere between 15 and 30% of people will buy that additional product. It will increase your revenue significantly. I helped someone the other day. He was making $30,000 a month. He applied this one idea and he told me, he thinks, now he’s added another $10,000 a month.” – John Ainsworth

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Funnels Scaling business The Art Of Selling Online Courses

How Relationship Building Helped Charles To Scale His Business

Charles Byrd is not only one of the most connected people in the online space and, but he also knows how to help you to set up lucrative promotional deals. He helps his students and his clients book in hundreds of thousands of dollars’ worth of business.  

He knows how to get you leads without needing to pay for advertising and if that’s music to your ears and you want to grow your business, Charles is definitely one to listen to. Charles has a proven record of helping others create super profitable joint venture partnerships.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Charles takes us through his journey on how he went from being a director at a billion-dollar software company to selling his own courses. He shares with us the secrets of relationship building, getting your ideal audience through contacts with other people, and putting your products in front of them.

We talk about pricing the courses online, converting, and email marketing. Charles reveals how he helps people to kill the chaos that builds up when they have an overload of information. With the use of the latest technologies, he finds innovative ways to scale businesses and collaborate with more and more people.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • Why it’s important for your business to build relationships with other people
  • How important it is to have a system that you follow every time
  • What are Charles’s strategies for getting a new audience
  • How to provide more value to your customers through a short conversation with them
  • How to “wow” your customers so they stick with your products
  • Why it’s important to connect with some people even though they are not your ideal client
  • Why it’s important to figure out who is worth working with you and for how much
  • How you can get more contacts through social media

Ideas Worth Sharing:

“I was learning to fly the plane or build the plane while I was flying. And since I have an IT and systems background, I started systematizing this whole process”. – Charles Byrd

“So when we connect with folks, let’s say one of those interests from you, which I want to give you a lot of credit for seeing something cool, and then just doing it. That’s how people get results. They emulate what works and the truth is not only are those video intros and things like that very well received by people, they’re easier for us to do. I can get one of those out in a minute and 15 seconds where if I sat down to type it, it would take at least five to 10 minutes wordsmithing”. – Charles Byrd

“You want alignment in terms of what they’re offering and what you’re offering, do they look like they’re going to match up, then you’re looking for are they somebody that you’d want to work with, somebody that you like, is that kind of alignment in terms of values or do you just get on with them”. – Charles Byrd

“I have this concept, work from warm. We have a network around us right now. We have peer groups, you and I are friends, I know people, you know people, we always want to work from warm because if you get an introduction from me to one of my partners who already love working with me, we’re friends, if you were to ping them cold, you’d come in on their radar at about a one or a two. If you come in as an intro from me, you’ll come in at a seven or eight on their radar and you’re inheriting the trust and relationship of the person who connected you and that is your fastest way in”. – Charles Byrd

“There’s a system to how the call flow is designed. It teases these things up intentionally and it provides value to everyone intentionally, we both end up coming out ahead”.  – Charles Byrd

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Funnels The Art Of Selling Online Courses

Funnel Strategies That Helped David Belliveau Double His Revenue Every Year

David Belliveau is a co-founder and lead instructor at Paintable, digital nomad, globetrotter, and ice cream addict. He is a self-taught digital artist and entrepreneur specializing in illustrations and realistic portraiture. And when he’s not painting for clients, he spends most of his time teaching others. 

In 2015, he co-founded Paintable, an online art school built to empower budding artists around the world, and over the years he’s been fortunate enough to teach thousands of students. His goal is to show people how to follow their dreams, use their talents, and believe in themselves by practicing and going through everyday exercises.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, David takes us on a tour around digital art. We are talking about how he started his career as a digital artist, co-founded his current company, and how now he teaches people around the world how to use their talents and follow their dreams. David is sharing his strategies and ideas on launching online courses in the field of digital art and how to make them speak to the audience.

We talk about scaling online businesses, ways for getting people to visit the website, and driving more and more traffic to the funnel. David reveals how he managed to increase his revenue and explains why a good lead magnet is a key to success. His ideas on life lessons for success in this interview change people’s perspective on what it means to be an artist today.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • Why it’s crucial to prepare amazing free material your audience can download
  • How important it is to have a hard-working, supportive team that helps you reach your goals
  • What are David’s funnel and marketing strategy
  • How to use a challenge to motivate your audience and make them love what you’re doing
  • How to bring more clients by giving your audience free value
  • Why it’s important to make people believe in themselves before they are ready to buy your product
  • Why webinars are an important part of any funnel which can bring you more clients and more sells
  • How everybody can start their business without being an expert in marketing

Ideas Worth Sharing:

“What we are trying to do is to really empower people that want to make a career out of it or reach what we call the professional level illustration. And we’re trying to really build a clear learning path to make sure that basically, if you have no talent, you don’t know anything about digital painting, about art in general, you can start with us and we’ll bring you there. And if you are a little bit more intermediate, you already have some stuff, you also have your place into it. We’re trying to basically make sure that people don’t get lost.” – David Belliveau

“Exercises really help you to learn something specific, get some momentum, some progress, have that win effect, so exercises are very important.” – David Belliveau

“One of the most important things we find with webinars is that there’s a flow that it’s there. It’s not just about teaching someone something useful, then make a pitch, it’s like, what can you teach people? How can you change their beliefs to set them up so that when you show them the offer.” – John Ainsworth

“Marketing is awesome. I mean, marketing is a lot of psychology when you think about it. After a few years of learning about it, you get just more passionate I guess, about it, and then it becomes a very nice journey.” – David Belliveau

“Now I’m seeing my business has been more like an ecosystem.” – David Belliveau

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Funnels The Art Of Selling Online Courses

How Dr. Weeks Hit 6 Figures In His Online Course Business Using The Product Splintering Strategy

Dr. Shannon Weeks is the founder behind qahomestudy.com which sells Quintessential Applications, a clinical protocol taught by Dr. Schmitt and Dr. McCord, an online course that supports physicians from every discipline to help their patients heal faster.

Dr. Weeks is a board-certified, primary care physician who earned his medical degree from the National College of Natural Medicine in Portland, Oregon. He is also board certified in Applied Kinesiology. Dr Weeks believes in treating the whole patient and focusing on the cause of the illness, whether it is structural, nutritional, or emotional. His goal is to help free patients from the burden of present or previous health conditions and to prevent future illness.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dr. Shannon shares about how Quintessential Applications came into existence, and we get a walkthrough of how he transformed conventional medical training by giving doctors the chance to improve their craft at their own pace, in their own time, simply by offering valuable, and proven, information in the form of an online course.

We also talk about running launches, his tripwire funnel, how he gets traffic, how he converts and positions the Quintessential Applications course as a premium offer. Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to market and position your course to a niche audience
  • How tripwire funnels work and how you can implement them yourself
  • How to answer to your customers’ objections in your funnel and copy
  • How to connect your offers in a way that makes sense to your customer
  • What is product splintering and why it matters to online course creators
  • Where a webinar fits in a sales funnel for an online course
  • How to experiment with different pricing strategies
  • What makes promotions a sustainable business strategy for online courses

Ideas Worth Sharing:

It’s not so much about the money. It’s about the time. And so you have to convince them that it’s worth the time …“ – Dr. Shannon Weeks

The flow of the products is vital. If you sell something, that’s a great deal for $7 and something else, that’s a great deal for $127, but they don’t connect, well, then, from the user’s point of view, it’s like, well, I’ve just got this, I’m not interested in that. They’re not connected together. They’re on different topics.” – John Ainsworth 

I didn’t try to reinvent the wheel. This seems like it’ll work… I literally copied exactly what he said to do it using my own language… there’s a lot of great information out there, no need to reinvent the wheel.“ – Dr. Shannon Weeks

“Webinars are one of the most powerful techniques for selling online courses because they give you the chance to craft your message. What is it that people would love to know? What is it that they currently believe about the world? That isn’t true. That if they understood what is true, then they would think, Oh my God, I need to buy a course to help me with this. And then you go, by the way we have the course, that’s going to help you. It’s like you can craft the entire thing. It’s like a seamless experience that delivers value and changes their worldview and gets them excited and builds trust all at the same time.” – John Ainsworth 

“You can’t just casually do Facebook ads… Hire that out for sure. I had no business running my own Facebook ads… hire a copywriter. You’re not a copywriter. I’m not a copywriter. I mean, you know, if you think you’re a copywriter, not because that’s a full-time job, someone spends a lot of time studying just that. And they’re better at it than me. So hire that guy or hire them to write out some things and then you would change the language so it suits”. – Dr. Shannon Weeks

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing The Art Of Selling Online Courses

How to Win Your Customers’ Trust So You Can Sell More Online Courses with Andy Fossett

Andy Fossett is a lifelong martial artist and a former school teacher. And he’s deeply concerned with autonomy and fitness education. He’s CEO of GMB fitness, and he’s dedicated to providing an open and accessible culture for clients and for staff to enjoy more of what they’re truly capable of. At GMB, they’re selling courses about physical movement and absolutely crushing it.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we have a fascinating talk about understanding your target audience’s pain points and objections so that you can provide massive value with your online course. It’s not about just making the sale, it’s about making sure that your course can actually help someone achieve their goals and see results.

We talk about segmentation, nurturing and helping a lead move through the buying process by offering answers to their questions, understanding what makes them tick and in general, providing valuable information. We touch base on how as an online course creator you can support your prospects, so that they can get to making the purchase decision on their own terms, feeling utterly satisfied and confident that the program they’re going to invest in, is the one that best suits their needs.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to hire and train your team for customer empathy and how that translates to sales
  • Why your customer support team should know your products in and out and deeply care about the results your customers could get
  • How to segment and update your CRM based on customer’s buyer journey and readiness to buy
  • How to differentiate your course by focusing on transformation rather than benefits or features
  • Why listening to your customers is going to pay off in the long term
  • How to identify the customers that are a great fit for your online course and how to nurture those that aren’t ready to buy just yet
  • What is Andy’s funnel and email marketing follow up strategy
  • How to run launches that sell without risking high unsubscribe rates
  • Why you should focus on building engagement and trust with your prospects and clients instead of obsessing over email open rates
  • A unique strategy for helping prospects overcome objections about buying your course

Ideas Worth Sharing:

“It became an important thing early on for us to understand that client support isn’t just about answering the question, but that it is an important sales channel. And I think in B2B situations, people realize this quite readily, but in B2C we seem to think that the purpose of customer support is to say things like, thank you, sir, sir, for your message, It’s very valuable to us to hear your opinions. We care deeply about the customer experience, blah, blah, blah, blah, blah, blah. That doesn’t help anybody.” – Andy Fossett

But what I really learned from him is that people’s objections are very, very granular and very specific. And you can show them that a thing has efficacy and that your claims have veracity. And that what you’re trying to do is based on evidence and solid procedure, but they will ask you, okay, I can see that it works for some people, but will it work for a 30 year old school teacher from Minneapolis?“ – Andy Fossett

Some of this is permission seeking behavior. Some people do just want to be told:. Yes, it is okay for you to believe. Yes, it is okay for you to buy this. And that sounds really cynical to say that it’s permission seeking behavior, but we’re all humans.We need approval.“ – Andy Fossett

“What’s actually, the biggest cause of loss, sales of lost, truly lost sales is people that never make a decision…” – Andy Fossett

A lot of people talk about benefits, not the features. Well, that’s great, but that only works if they believe you.“ – John Ainsworth 

“So how do you get people to actually get results? Well, one of the things is you need them to trust. That the thing is going to work.” – Andy Fossett

“The experiences that they’ve had that have prevented their success leading up to that point are all things that are holding them back from fully embracing your solutions and becoming your star student and best case study.” – Andy Fossett

“You’ve almost got an ethical requirement to support them through that process of using it and stopping them from getting stuck.”– John Ainsworth 

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Funnels The Art Of Selling Online Courses

Learn The Tactics Behind Authority Hacker’s Funnel Success

Mark Webster is one of the co-founders of Authority Hacker, where they share actionable education for website owners.

Mark got his start in online marketing tinkering with AdSense campaigns and creating ClickBank products back in 2008. And after growing and selling a successful agency, him and his business partner, Gael started their own portfolio of authority sites. And then they started Authority Hacker, where they teach other people how to start and grow content websites.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Mark is going to take you behind the scenes of his Authority Hacker course business. He is sharing the ins and outs of his strategies for generating traffic, converting leads, and positioning his products to appeal to the right audience.

We also talk about secret hacks for increasing online course sales such as pricing strategies, scarcity and urgency tactics, using retargeting with webinar funnels, and email marketing. Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

Mark Webster has a simple and straightforward plan for success. He uses high quality content to get people excited about his courses, and then he utilizes launches and an evergreen webinar to get them engaged. It’s been so successful that his online course business is thriving!

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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to differentiate offers based on customer skill
  • What Mark’s specific business model looks like
  • Why a launch based business model is better than a permanent open cart
  • How scarcity and urgency help you sell more courses
  • How to run promotions without having to reinvent the wheel
  • How to use email marketing to follow up with webinar registrants depending on their engagement level
  • Using Facebook retargeting vs Facebook cold ads to get leads
  • What are some benchmarks for website sign up rates for online courses
  • Why Black Friday sales aren’t always a good promo idea

Ideas Worth Sharing:

I think it’s quite well-documented that a launch based model, where you’re kind of putting all your eggs in one basket, tends to generate more revenue, recurring revenue, kind of membership style of selling a product. It’s more about stability so that if one launch goes wrong or, something happens, it doesn’t completely mess things up.” – Mark Webster

The broader your site, the more kind of general info, content you have, it’s just natural that your conversion rate, your opt-in rates are going to get lower as you get people, you know, not reading long stuff, just browsing and kind of getting the, you know, the feel good content from you.” – Mark Webster

We assume that everyone on our email list is reading and opening and checking out all the emails. When in fact, most people are not really, then they might have a quick scan through it, but, you have to be careful that  you don’t make your business too complex. You can literally run, as you said, the same email sequence with the same subject lines to the same people who have received that sometimes two or three times. And it’s, it’s going to work better than trying to come up with something brand new, just because, you know, the conversion rate of the email or the, the open rate of the email from last time.“ – Mark Webster

I come across a lot of other course creators who are trying to, you know, make more money. And usually they’re focused on getting more traffic into the top of the funnel. But actually, if you just, you know, increase your prices tomorrow, you double your money and it doesn’t really affect demand much.”  – Mark Webster

If the webinar is not good, then the whole thing doesn’t work.” – John Ainsworth 

If you’re selling courses, scarcity, urgency really matters. And there’s a few ways I’ve seen that work for having that. And one is you just normally have it at a much higher price. And the second one is you only have it available at certain times of the year. You can only buy it during this launch. And then that gets people really excited.

And then the third one is where you can always buy it and it’s reduced price, but we’re going to ride in a load of bonuses if you get it at this particular time. And I definitely see with launches, the one that works the best is it’s actually, you can’t get it next week. It’s not available, but that kind of freaks some people out.” – John Ainsworth 

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Categories
Email marketing Funnels The Art Of Selling Online Courses

How Allen Matthews Got From $0 to $400k Per Year With Selling Online Courses

Allen Matthews is the founder and content creator at Classical Guitar Shed where he teaches people how to play classical guitar. He started his online course business in 2013 and for two years, his only focus was delivering massive value through his website and blog. Two years later he launched his first online course and today he makes over $400K per year.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Allen is going to share with us how he did it, reveal his entire tripwire funnel and shows us behind the scenes of what happens after a visitor becomes a lead and later on converts to a customer.

Allen goes on to share what a big difference one tactic made in increasing conversions and overall audience engagement. That tactic was adding a $7 tripwire right after his website visitors would sign up for a freebie, a total of $2,5K a month or somewhere around $30K per year in revenue.

We also get a peek inside his email nurturing and segmentation strategy as he walks us through tactics that include segmenting his audience just as they become subscribers, nurturing content and the use of a bridge sequence that introduces his offer.

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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Interview:

  • How a tripwire builds trust with your audience
  • How to segment your audience as they enter your email list and why
  • How to segment your audience by engagement KPIs 
  • How to use email marketing to nurture your audience from cold, warm to hot
  • What is a bridge and how to use it to prepare your leads for a pitch
  • What a pitch email sequence looks like
  • How to introduce a downsell via an automated email sequence to warm leads

Ideas Worth Sharing:

“It’s about weeding people who are out for immediate results, it’s more about just targeting the people who are interested about the craft of playing, and that’s what classical guitar is, ongoing study, and it is also about what my membership is, so my content speaks directly to those qualities and those persons” – Allen Matthews

“Your suggestion was just go right to a tripwire. And so I did that and that’s been a great improvement. But those come in constantly, it’s somewhere around 130 to 150 of those a month little $7 things and oftentimes people will also get upsells with those” – Allen Matthews

“(the bridge sequence) starts talking about the course just a little bit at a time, and then the day before the pitch is supposed to hit their inbox, they get a reminder that they should be on the lookout for that offer. They get three emails that are saying the pitch is coming” – Allen Matthews

“There’s a few clever things there: You are finding who is your hottest people because you don’t want to make a pitch to somebody until they are hot, you are giving them a build up so they are excited about what’s coming, three times you’re doing that so that they can get really excited about it in advance, and then you move into the pitch itself” – John Ainsworth

“I have a different pitch to people who are beginners versus intermediate”  – Allen Matthews

“How many people stick around for month 2 – we’ve seen 30% is reasonably common, and 50% is working very well. We’ve used a consumption sequence to get from 30% to 50%” – John Ainsworth

“One of the things we’ve seen work very well in terms of launches is layering all the different tactics together, like warm up content, going live on Facebook, plus a challenge, plus webinars, plus the sales copy and downsell, it all comes together… If you have the time to do it, it just works amazingly” – John Ainsworth

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.