Data Driven Marketing

The Art Of Selling Online Courses

Plan, don’t leave things to chance – With Rita Ainsworth

This episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, is all about the power of planning.

We talk about how to make the time you are working as productive as possible. Rita covers the main mistakes that are making us less productive: planning too much in advance, not breaking the plan in actionable steps, putting too much on your plate and not prioritizing. We discuss tactics and tools that have helped us organize teamwork inside Data Driven Marketing.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What is killing your productivity and ways to overcome it
  • Why planning 6-8 weeks ahead is better than quarterly or yearly planning
  • How can breaking a task into smaller chunks help you
  • How to prioritize your work
  • Useful tools and software for productivity

Ideas Worth Sharing:

‘’It’s good to have a vision for your business or what direction you want to go, but there’s no way in the world that you can plan out a year’s worth of work.’’ – Rita Ainsworth

‘’It’s okay to set milestones, but don’t make a detailed plan for more than probably a week or two. There’s that quote that says: ‘’No plan for your life will survive the first contact with reality’’, and that’s pretty much true with anything life or business.’’ – Rita Ainsworth

‘’Even knowing that, people still have this hope strategy that they are gonna put as many things as they think have to be done. And hope that they’re somehow going to do it. And it never works. One, you kind of miss the most important tasks that had to be done in that chaos and noise. And other thing is that things will take slower. You know, you either work on one project or 10 projects that take a week.’’ – Rita Ainsworth

‘’Cutting tasks off the list at the start of the day I find one of the most emotionally uncomfortable things to do. If I’m tired, not just that I can’t think as clearly, but if I’m feeling a bit less positive and full of pep and I have to take stuff off the desk, I’m like: ‘’But they all need doing, I can’t possibly take anything off the list’’. And it’s like, yeah, but you also can’t possibly do them all. So you kind of have to make a choice here.’’ – John Ainsworth

‘’I think it’s normal for everyone, but people feel like they failed. If you have a to-do list and you worked on things, but they weren’t the most important things on your list that are gonna move your business forward you feel like, okay, I failed. And every single day, if you feel like you failed, it becomes harder and harder and less motivating to run that business.’’ – Rita Ainsworth

‘’People are drawn to things that are easy, comfortable. You know, what can they just stick off? And you have to sit through that discomfort and see, okay, what does actually need doing today? – Rita Ainsworth

About the speaker:

Rita is a COO at Data Driven Marketing and a mindset coach for our Instant Course Sales clients. She has over 10 years experience in marketing and advertising. She worked for a leading Facebook Ads agency where she ran ads for online course businesses like Amy Porterfield and Mindvalley and created the majority of internal processes and SOPs so that the media buying division could run smoothly.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

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