Data Driven Marketing

The Art Of Selling Online Courses

Multiply your course sales with this simple email sequence

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the easiest email sequence to compose, which brings the most sales to our clients.

Monica goes in-depth into what a going, going, gone sequence is and why it is so powerful. She guides us through the structure of a well-crafted sequence and gives us some great examples of different types of messaging you can use. 

With her tips on where to find templates and what software to use to set it up, you’ll be ready to create your own going, going, gone sequence and see the first results in no time.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What is a going-going-gone sequence
  • How to structure one that makes people take action
  • Great examples of effective emails that you can use
  • Software that Monica uses to build email sequences
  • Where to find inspiration for your email sequences

Ideas Worth Sharing:

‘’Their whole purpose is to remind people that they are about to miss out on something. So exploring that fear of missing out. Makes a lot of people take action. And it’s not you being aggressive. It’s not you being pushy. It’s just you reminding them that if they want to achieve a specific objective if they want to take action, they can do so in this like limited time window.’’ – Monica Badiu

‘’If you’ve done a really good job about answering objections, such as time, money what’s in it for them, then these specific three emails can be very short, very sweet. They can be only a couple of lines if you want them. And they are very, very sure, very, very easy to write.’’ – Monica Badiu

‘’You’re just reminding people, similarly to setting an alarm on your clock and that alarm is reminding you: ‘’Hey, you have 24 hours left until you have to go to the airport and fly away to some destination.’’ – Monica Badiu

‘’It’s creating scarcity and urgency, but it’s doing it because there is scarcity and urgency. This discount is not available all the time, or this course is going to be starting and you can’t join it late or whatever the reason is. And so you’ve got to let people know so that they remember to get round to it and take action.’’ – Monica Badiu

‘’People get the lot of emails. People have a lot of things in their life. Even listening to this podcast episode, I’m sure you have clicked pause a couple of times because your kid wants something, your phone rings, you’re hungry. You remember that you need to do something. So it’s normal to use these emails actually to get your people to do something. And it’s not something in your favor, it’s in their benefit.’’ – Monica Badiu

About the speaker:

Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house Copywriting chief and Copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

We’ll increase your conversions by 20-100%