Data Driven Marketing


In this episode of ‘The Art Of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers’’ , we’ve prepared something a bit different. I am talking with ‘’Ambassador of JOY’’ Barry Shore and we will talk about tips and tricks of living happier, healthier and wealthier. 

We will discuss the importance of delivering value to others with your business. Barry will reveal how to implement JOY in your business and why it is important for it. He will also share his three techniques for dealing with stress in business: breathing, gratitude and appreciating dog poop.

And true to ‘’Practice what you preach’’ Barry will tell us how he achieves to never have a bad day.

If you want to hear more about these topics, check out the new episode here:


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • Importance of delivering value to others with your business
  • Why is JOY important for business and how to Implement it
  • Barry’s three techniques for dealing with stress in business: breathing, gratitude and appreciating dog poop
  • Has Barry ever had a bad day?
  • Living happier, healthier and wealthier

Ideas Worth Sharing:

‘’There are two basic ways to run a business. One is going out and hustling and pushing and pulling is very fine, what we used to call it a go getter approach.And you can sometimes succeed. Oftentimes. The greater way is to be, what we call, a go giver and recognize it by giving value and maximizing value in attracting people using the law of attraction.‘’ – Barry Shore

‘’How you respond in any given situation is really the key to success in life. In business. Stuff happens. Shift happens. Even without the F. What do you do to respond, the six most important words that I urge people to consider and internalise and utilise and leverage are ‘Your choice, not chance determines your destiny.’’ – Barry Shore

‘’A challenge, but a positive challenge. Isn’t that what you do with Data Driven Marketing, John? You challenged people to rethink what they’re doing and to do it with a shift. And with that shift, you can two X, five X, 10 X more, but they need to learn the techniques.’’ – Barry Shore

‘’A big part of our work is helping people to see how the world could be, what the potential is that already exists, that they can’t see.’’ – John Ainsworth

‘’Only when you are calm, aware, and capable, can you help someone else.‘’ – Barry Shore

‘‘I haven’t had a bad day in at least 61 years that I’m aware. Have I had difficult moments in a day, an hour or two? Absolutely. But what we’ve done and I’ve learned because I had great models growing up of how to live positively, purposely, powerfully, and pleasantly that time when it was really tough and I was upset and everything. That can be for 10 minutes, an hour, two hours, five, but okay. I’m not going to be self-indulgent. I’m not going to let it change my whole day in the morning.’’ – Barry Shore

About the speaker:

“Ambassador of JOY,” Barry Shore is a mental health activist, philanthropist, multi-patent holding entrepreneur, speaker, author, podcaster, and former quadriplegic who is now swimming around the world! 

After a rare disease paralyzed Barry from the neck down, he created the JOY of LIVING Institute™ (a platform that teaches people to live in joy, no matter the situation), The Keep Smiling movement that has reached multiple celebrities and distributed millions of “Keep Smiling” cards worldwide, and Changebowl which is a philanthropic platform featured in Oprah’s Magazine. He also wrote a bestselling book The JOY of LIVING: How to Slay Stress and Be Happy.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

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