Data Driven Marketing

The Art Of Selling Online Courses

Learn How To Send More Promotional Emails Without Annoying Your Audience – With Josip Belina

On this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are learning about email promotions – a powerful tool for scaling online course businesses.

We talk about the common misconception that email promotions should be sent only a couple of times per year. Josip gives some amazing pieces of advice on how you can email your audience more often without annoying them. He explains the difference between launches and email promotions and breaks down the anatomy of a well-structured email promotion that anyone can implement.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to send more emails without annoying your audience
  • Tips for writing 6 promotional emails in only 2-4 hours
  • Differences between launches and email promotions
  • How to do more email promotions if you only have 2-3 courses
  • How to structure an effective email promotion

Ideas Worth Sharing:

‘’People are afraid to annoy people, to annoy their email list, and to sound scammy, salesy and pushy. No one wants that. But with email promotions, you don’t have to do that. You don’t have to sound like that.’’ – Josip Belina

‘’We saw with one of our clients that actually her unsubscribed rate went down when she started doing email promotions using this style because there was such useful, valuable content in the promotion. The marketing was helping all these people, even if they weren’t buying, and the ones who were ready to buy were buying. They were delighted because they got to find out about the course, and they got a discount. So you can avoid the problem of it being annoying and actually make the emails useful and friendly and helpful and people like them and you make sales. It’s just a beautiful thing.’’ – John Ainsworth

‘’An email promotion is six emails in a week, focusing on the scarcity and the end. And that’s it. Promote one product, pick one, priced from 60 to $99. There is a reason why it’s 60 to 99 and not less. That’s it, you need to have upsells and order bumps in place behind it to maximize the revenue, but just repeat that every couple of weeks and you will have amazing results.’’– Josip Belina

‘’When it comes to doing email promotions, the most important thing is to do them. And by doing them, you can expect to get like 40% of the additional revenue. That’s what we’ve seen for a few of our clients.’’ – Josip Belina

‘’If you only have a few courses, you don’t need to create more courses. You can splinter content. And that’s what we suggest. And that’s what works really, really great. So if you have a course, that’s a few hundred dollars, let’s say it’s a $300 course, and it has seven modules. You can probably splinter one or two modules and sell those for $99. And then offered the rest of the course as an upsell.’’ – Josip Belina

About the speaker:

Josip is a Biomedical Scientist now working on online marketing funnels as DDMs Funnel Strategy Lead & Consultant.

While working on dozens of Funnel Building & Optimization Projects – he developed & tested most of the systems DDM is now using when working with our clients.

In the last 5 years of working with funnels – he’s helped more than 100 people to scale their businesses. His areas of expertise are data analysis, funnel strategy, email marketing strategy, and automation.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

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