Data Driven Marketing

Podcast (2)

In this episode of ‘The Art Of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers’’ , Liam and I are talking about summits. Liam will explain to us why to use summits and what are the biggest 5 benefits of them. We will also find out how to use them to build authority and credibility in the niche. 

If you are wondering what summits have to do with online courses, don’t worry as we will cover how to use them for selling your course as well as how you can repurpose it and make it evergreen.

If you want to hear more about these topics, check out the new episode here:


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • 5 benefits of using summits 
  • Why are summits amazing for building authority
  • How to use summits for selling your courses
  • How to repurpose content from the summit
  • Make it evergreen

Ideas Worth Sharing:

‘’It’s about creating that emotional connection that allows whoever you serve to say yes, this person understands me, and there’s something I can gain from being a part of what they have to offer. ‘’ – Stephen Steers

‘’That’s a different type of marketing and a different conversation to people where they don’t feel sold to, they feel included. And that’s what storytelling can do. ’’ – Stephen Steers

‘’Remember selling anything is first about establishing: know, like, and trust. If I know you, I’m gonna be able to trust you a little bit more, and if I trust you I’m gonna move a little more forward. ’’ – Stephen Steers

‘’I think feedback is the breakfast of champions. If you want to be successful, and really take your business to another level, you want to get your customer to tell you what it is that they’re having a problem with, because I know in my entrepreneurial life, I think I’m approaching problem A and then when I talk to people, it’s actually problem C that’s the biggest issue for them. And that’s the one they wanna learn about.’’ – Stephen Steers

‘’The underlying side, I think a lot of course creators kind of miss is that they’re gonna take your course, they’re gonna get results, but we want them to stay in the community and we want them to tell people about the results they get and the place that we’ve created for them so that they can invite people for us. Community is also a funnel. Let’s not forget that.‘’ – Stephen Steers

‘‘Big visions draw big crowds. Let’s say you want to help a hundred thousand entrepreneurs achieve their first five figure month or whatever your course helps with. That’s something that can get prospects thinking like, ‘Hey, I want to be one of those entrepreneurs. I wanna be part of this’. ‘’ – Stephen Steers

About the speaker:

Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist. He has launched over 15 virtual summits, dozens of quick workshops, and many more online events, as well as hosted over 400 speakers whilst educating 100,000+ business owners through his programs.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

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