Data Driven Marketing

The Art Of Selling Online Courses

How to overcome the fear of sending email promotions – with Kim Doyal

Kim Doyal, who you might know as The WordPress Chick, is an entrepreneur, coach, speaker, podcaster, and content strategist.

In this episode of ‘The Art of Selling Online Courses’, Kim is telling us more about her unique approach to copywriting which helped her overcome the fear of sending email promotions frequently. Prepare to be blown away by her practical copywriting tips which are going to help you create content that your audience is going to love.

And if you are planning to launch a new course – check out this episode to hear Kim’s story about the successful launch which brought 500 sign-ups in the first 10 days.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

In This Video We’ll Talk About:

  • Overcoming the fear of sending email promotions frequently
  • Kim’s 3 core values for creating an engaging content
  • Launch tactics that brought 500 sign-ups in 10 days
  • Different angles for your next email promotion
  • How Kim created a full course from a single lead magnet

Ideas Worth Sharing:

‘’You have to get comfortable writing. You have to get comfortable communicating and treating your subscribers like people and you want to have a conversation with them.’’ – Kim Doyal

‘’And I sort of created this thing. I call it my core content values. So anytime I create, I want to do one of three things: I wanted to entertain, I wanted to educate, or I want it to resonate. I want it to touch someone in the heart. So, you know, I want people to walk away from engaging with my content, feeling like that was worth my time.’’ – Kim Doyal

‘’It’s an email promotion. It doesn’t mean that every single email is salesy and pitching. Tell stories, give value, explain to people, show people that you care about their problems. Explain why you created this course.’’ – John Ainsworth

’I freaking love behind the scenes of what somebody did, how it worked, how it didn’t work, what they would do differently. You know, there’s so much value in that and people are much more willing to buy from you also when there’s a relatability factor, right?’’ – Kim Doyal

‘’When people unsubscribe, it used to bother me a lot. And now if I look at it and I’m like, I don’t even know who you are, this is fun. Meaning I don’t personalize it. And there’s a time and a place for everything. And there are people’s lists that I’ve unsubscribed to and resubscribed, you know. But when you focus on getting better at your craft, you don’t personalize the opinion and because there’s an element of integrity, I guess, is part of it.’’ – Kim Doyal

‘’There are eight or nine things that we get people to do and that’s it. And one of them sending two email promotions a month and that’s probably the most important one. It takes longer to get the hang of, but there are other ones that are really quick. You can set up in an afternoon and then it’ll make a difference. But sending the email promotions is like: get good at this and it will make you so much, your audience will love it. They’ll be delighted to get emails from you.’’ – John Ainsworth

‘’Remove that pressure from having to be selling and all of a sudden it becomes kind of a game. I like to turn everything in a game.’’ – Kim Doyal

About the speaker:

Kim Doyal, formerly known as, “The WordPress Chick”, is an entrepreneur, coach, speaker, podcaster and content strategist. She is the co-founder of the Content Creators Planner and has built her lifestyle business using WordPress, podcasting, creating content, and a commitment to “JustShowUP.”

Widowed in 2003 with two small children, she was determined to build a business that allowed her to be at home while doing something she loved. 

Fast forward to today and she runs the community, Content Creators, teaches content and email marketing and coaches entrepreneurs on creating a business and lifestyle they truly want.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

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