Data Driven Marketing

The Art Of Selling Online Courses

How a data driven approach helped Jeff Sauer to scale his business globally

Jeff is the founder of Data Driven U, business coach, blogger, lecturer, and a proud Minnesotan. A firm believer in data-driven marketing. Jeff’s work has been featured in many industry publications and “best-of” lists. Jeff has had 49,000+ digital marketers enroll in his Digital Marketing certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries. One of his personal ambitions has been to share his knowledge and passion for online marketing with 1 million students through online programs. 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers” Jeff shares a story on how he turned an obstacle while running an agency into a business opportunity – and scaled it into a six-figure business. We talk about the steps for building the right customer avatar and how segmenting lead gen could be done by using one simple question. Jeff shares his point of view on sending out promotional emails and goes deeper into the promotional tactics which deliver results.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to talk about courses with people of different expertise 
  • How partnerships can boost your course business and why you should implement them thoughtfully
  • Tips and tricks for segmenting your target audience
  • How cutting out a portion of your subscribers can increase your average subscriber quality
  • How to gain confidence and build an audience for your first webinar

Ideas Worth Sharing:

‘’So when I talk to people who are in-house, our strategic programs are what they want. They don’t want to know how to do it. They want to know how to coordinate it and to get the most out of their vendors. When we talk about the really tactical programs, it’s the ones who are the providers and the employees who want to be known as a specialist, or have a certain skill that really are attracted to it.’’ – Jeff Sauer

‘’The good news is that everybody can benefit from the knowledge. It’s just whether that knowledge is applied directly do your job, or if it’s indirectly, as in you now can speak the language, you can talk the talk, walk, the walk.’’– Jeff Sauer

‘’We’ve done some tests and we found that previous buyers were about 22 times more likely to buy than non-buyers.’’ – John Ainsworth

‘’If you don’t email, you don’t make any money in the business of online courses.’’- Jeff Sauer

‘’You should spend 10% to 20% of your time on business development. Even if you don’t want to. And so that’s in the good days and the bad days, 10 to 20% of your time, which if you do the math somewhere between four and eight hours a week. And so for eight hours a week doing some kind of revenue generating activity or brand building activity you should be doing, and that means you should be sending out at least one email a week and you can find time if you look at it from that allocation of your hours.’’  – Jeff Sauer

‘’And email is easy to ignore, but if you can get somebody’s hour of their time, or, you know, if you can get a certain amount of their time and they can hear you and see you and, and see the passion that goes into what you do it’s more likely that they’re going to have an affinity to you. And that’s, you know, that’s what happens with a sales call.’’ – Jeff Sauer

‘’Start with, like you say, start with teaching, teaching something that’s relevant to what you’re going to be selling. Be nice and friendly about it. Don’t be weird. But do it. ‘’– John Ainsworth

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

We’ll increase your conversions by 20-100%