Data Driven Marketing

The Art Of Selling Online Courses

Here’s how Dennis Moons 2x monthly revenue and lead conversion rates with current traffic

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dennis and John are talking about the common myths regarding scaling online course businesses.

They discuss how you can increase your revenue without having to produce more content. Dennis shares why he decided to send email promotions more frequently – going from 4 emails per year to 2 emails per month and what were the results.

He also shares his story about facing the growth plateau and how the Instant Course Sales program provided him an easy-to-follow, structured process that helped him overcome it.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to increase revenue without investing in content production
  • Why you should do more than 2-3 email promotions per year
  • Beliefs that helped Dennis overcome the fear of sending more promotional emails
  • How to overcome a growth plateau 
  • How Instant Course Sales program can help you to scale your business

Ideas Worth Sharing:

‘’So I really didn’t have a good idea of where to start to improve this whole system. And I was kind of mainly focused on driving the traffic. So, if you talked with me a couple of months ago, and I was thinking about scaling my business and hiring help – what would that look like? Well, it would probably be trying to hire more writers or more people that could create content. Today that’s probably not one of my top three priorities. So it kind of shifted quite a bit.’’ – Dennis Moons

‘’Going through the course and starting to email people more, I’ve kind of shifted my perspective on having people on an email list. You’re not running an email list to run an email list. The email list is a part of your business.’’ – Dennis Moons

‘’I always try to pack a little bit of value into every email. So that, it’s not just: ‘’Hey, discount and discount buy now, buy now, the course is closing’’. You need to kind of balance it to a level wherever you find it more comfortable.’’– Dennis Moons

‘’People don’t think about the fact that it’s actually possible to do something, where you can take an existing course and break it out into smaller sections and sell those bits individually, which then gives you the opportunity to have more offers that you make to people without having created more training.’’ – John Ainsworth

‘’I think going through the course has really helped me to get the foundation in place. Also, knowing what is the first thing that I need to put there just to do have something in the foundation, and then start going through it again, start optimizing different bits.’’- Dennis Moons

About the speaker:

Dennis Moons is the founder of Store Growers. He is an ecommerce PPC expert from Belgium and has been running Google Ads campaigns for over 12 years. In total, he’s managed over $5 million in ad spend for ecommerce businesses in niches as diverse as fashion & apparel, supplements, beauty & cosmetics, consumer electronics, home decor, and manufacturing all across the world.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

We’ll increase your conversions by 20-100%