Data Driven Marketing

The Art Of Selling Online Courses

From plumbing to building an online business empire with Jaryd Krause

Jaryd is a leading Australian business coach, mentor, and online business professional. He is the Founder & CEO of Buying Online Businesses. Since Jaryd went from a plumber to building an online business empire, he now dedicates his time to teaching individuals all around the world how to exit the rat race, replace their income and live a life they always desired.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jaryd explains the overall concept of buying online businesses as a part of a business growth strategy. We compare different processes of acquiring an audience done in a ‘traditional’ way compared to acquiring an audience from a bought business.

We go deeper into what kinds of business you should consider if you are planning to buy one and the numbers behind that. You’ll hear how much money you should invest and what are the steps in the process of buying a business. Jaryd explains the process of removing a person from the face of the business to ensure a smooth transition, when such a thing is needed after a business is purchased.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How buying an online business can help you to acquire more audience
  • What are different types of online businesses
  • What are the steps for buying an online business
  • How much time and money does that process require and when should you expect first results
  • How to detach yourself from a personal brand and ensure a smooth transition

Ideas Worth Sharing:

‘’If you’re doing any form of marketing, you’re paying for it, right. You’re paying for it in time and you’re paying for it in money. And so what you’re doing basically is you’re buying an audience. You’re buying attention. When you buy an online business, you’re buying an audience, you’re buying the attention of people that are already consuming the content on that content site.’’ – Jaryd Krause

‘’When you buy something, the rule that I like to say is you generally get what you pay for. That’s a very general statement. And so, what Warren Buffett says, who’s one of the best business investors in the world is, it’s better to buy a good business at a fair price than a fair business at a good price. So I think it’s really worth buying something decent, to save you a lot of trouble.’’ – Jaryd Krause

‘’And so there’s sometimes really big opportunities. When you can look at another industry and take something they’re doing that nobody in your industry is doing and just copy it across.’’ – John Ainsworth

‘’Where it can get difficult is that, and it’s not just the course business itself but any business that has a personal brand attached to it and the audience is heavily involved and has a lot of trust in that person who runs it. Then, before you look at selling it you’d want to work out a way that you can remove yourself from being the face of the business and having too much personal brand attached to it. And you can transform personal brand into business brand as well.’’ – Jaryd Krause

‘’When somebody is thinking about changing or removing themselves from the face of the business, the emphasis really needs to be on the quality, the quality of content, the quality of the email marketing and the quality of all the marketing and the quality of the site. The quality of all the touch points is you really need to be thinking about the audience first.’’ – Jaryd Krause

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

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