Data Driven Marketing

The Art Of Selling Online Courses

Everything you need to know about turning your course into a bestselling book – With Alinka Rutkowska

In this episode of ‘The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers’, Alinka and I are talking about the advantages of turning your course into a book. We’ll cover all the most important questions from ’Why?’ and ’How?’, to the best tactics to promote it. We’ll also discuss recommended sizes, word and page counts. There are 3 main ways to publish a book and Alinka will walk you through the pros and cons of all three.

But it doesn’t stop there. What to do with the book once it’s out and what is the secret to becoming a bestselling author are questions we’ll answer in this episode as well. In addition, we’ll walk you through Amazon’s, USA Today and Wall Street Journal’s requirements and processes of selecting the bestselling authors.

Alinka will also share the process of how they help bring your book to life at Leaders Press.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

In This Video We’ll Talk About:

  • Why to turn your course into a book
  • How to write a book without starting from scratch
  • 3 best ways to publish a book:
    • Traditional publishing
    • Self-publishing
    • Hybrid publishing houses
  • Best way to promote your book: E-mail promotions vs Promotional sites
  • How to become a bestselling author

Ideas Worth Sharing:

‘You’ll be able to reach out to so many more people, because Amazon is becoming a search engine. Pretty much like Google, only with people who actually have credit cards and their disposal hooked up, and all they need to do is click one to get the book.’ – Alinka Rutkowska

‘They have this instant gratification, so they can consume it really quickly right away. And it’s a great opportunity to provide links to your landing pages or directly to your course.’ – Alinka Rutkowska

‘Another reason to do it [write a book] is the authority that it brings.’ – Alinka Rutkowska

‘The wisdom that you have right now is the same as the wisdom you’ll have once you’ve done your book, but the perception that people have when they hear author or best selling author changes.’ – Alinka Rutkowska

‘The conclusion is you’re a leader, you want to lead. In order to do that, you need to have a following. Now, a book is something that would really help you because of the authority it brings. ’ – Alinka Rutkowska

‘It just needs to appeal to a target audience and it doesn’t have to be long at all’ – Alinka Rutkowska

‘About the benefits of getting your book into a bookstore. Who does that matter for, does that matter for everybody?’ – John Ainsworth
‘It doesn’t matter for everybody. You need to think about your target audience, where do they hang out?’ – Alinka Rutkowska

‘And then when they [readers/clients] come, when you talk to them, you come with a lot of authority. They treat you much better than they would’ve, if they hadn’t read your book.’ – Alinka Rutkowska

‘If your pure purpose is lead generation. I don’t think you need to get so concerned about having USA today or Wall Street Journal Bustler status‘ – Alinka Rutkowska

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

We’ll increase your conversions by 20-100%