Data Driven Marketing

How Dr. Weeks Hit 6 Figures In His Online Course Business Using The Product Splintering Strategy

The Art Of Selling Online Courses With John Ainsworth (16)

Dr. Shannon Weeks is the founder behind which sells Quintessential Applications, a clinical protocol taught by Dr. Schmitt and Dr. McCord, an online course that supports physicians from every discipline to help their patients heal faster.

Dr. Weeks is a board-certified, primary care physician who earned his medical degree from the National College of Natural Medicine in Portland, Oregon. He is also board certified in Applied Kinesiology. Dr Weeks believes in treating the whole patient and focusing on the cause of the illness, whether it is structural, nutritional, or emotional. His goal is to help free patients from the burden of present or previous health conditions and to prevent future illness.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dr. Shannon shares about how Quintessential Applications came into existence, and we get a walkthrough of how he transformed conventional medical training by giving doctors the chance to improve their craft at their own pace, in their own time, simply by offering valuable, and proven, information in the form of an online course.

We also talk about running launches, his tripwire funnel, how he gets traffic, how he converts and positions the Quintessential Applications course as a premium offer. Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.


For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to market and position your course to a niche audience
  • How tripwire funnels work and how you can implement them yourself
  • How to answer to your customers’ objections in your funnel and copy
  • How to connect your offers in a way that makes sense to your customer
  • What is product splintering and why it matters to online course creators
  • Where a webinar fits in a sales funnel for an online course
  • How to experiment with different pricing strategies
  • What makes promotions a sustainable business strategy for online courses

Ideas Worth Sharing:

It’s not so much about the money. It’s about the time. And so you have to convince them that it’s worth the time …“ – Dr. Shannon Weeks

The flow of the products is vital. If you sell something, that’s a great deal for $7 and something else, that’s a great deal for $127, but they don’t connect, well, then, from the user’s point of view, it’s like, well, I’ve just got this, I’m not interested in that. They’re not connected together. They’re on different topics.” – John Ainsworth 

I didn’t try to reinvent the wheel. This seems like it’ll work… I literally copied exactly what he said to do it using my own language… there’s a lot of great information out there, no need to reinvent the wheel.“ – Dr. Shannon Weeks

“Webinars are one of the most powerful techniques for selling online courses because they give you the chance to craft your message. What is it that people would love to know? What is it that they currently believe about the world? That isn’t true. That if they understood what is true, then they would think, Oh my God, I need to buy a course to help me with this. And then you go, by the way we have the course, that’s going to help you. It’s like you can craft the entire thing. It’s like a seamless experience that delivers value and changes their worldview and gets them excited and builds trust all at the same time.” – John Ainsworth 

“You can’t just casually do Facebook ads… Hire that out for sure. I had no business running my own Facebook ads… hire a copywriter. You’re not a copywriter. I’m not a copywriter. I mean, you know, if you think you’re a copywriter, not because that’s a full-time job, someone spends a lot of time studying just that. And they’re better at it than me. So hire that guy or hire them to write out some things and then you would change the language so it suits”. – Dr. Shannon Weeks

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

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