Categories
Funnels

Case Study: How BNB Mastery gets 271% monthly ROI with an automated evergreen webinar funnel

A former client of mine has got an automated webinar funnel running which makes him a 271% ROI on his ads. No sales calls, no extra work, the webinar funnel is doing everything on it’s own.

Every month for every $1 he puts in he gets $2.71 back out. And that’s making him $50,000 in profit every month. And he runs this business with one assistant. And his clients love him.

Nice work if you can get it.

But it wasn’t easy to get that working.

James Svetec, Creator & Founder of BNB mastery has been upgrading and optimising his webinar funnel over the years. Now his entire business model is based on an evergreen automated funnel that’s selling his BNB Mastery course. That’s a program for helping people earn a full-time income by managing other people’s properties on Airbnb.

We all love learning from examples, so in this post I will tell you James’ story and the journey he took to get to the point where he’s at now.

Let me start with how we met James and what were the first things we worked on.

James built a webinar funnel driving people to a sales call.

That funnel was doing fantastically well. He was using ads to drive people to the webinar sign up page. The webinar was about 45 minutes long. It had a pitch to book a call in the end.

To get people back in the funnel if they leave at some point, he had email sequences in place for people who:

  • registered but didn’t attend
  • attended but haven’t reached the pitch and CTA
  • attended, saw CTA but haven’t booked the call

He was having consistent leads, sales calls and sales. More people attending the webinar meant more sales calls which further required a bigger sales team.

He was making about $50,000 a month in profit at that time. He had around 200-300% ROI during good months.

So, where was the issue you may ask…

THE ISSUE

The sales team was two sales reps and himself. The business was growing, but he was very busy with the calls. When he wasn’t on the sales calls, he was investing time in developing his sales team. The better they are, the better results they can get. So one of his priorities was also organizing training and education for them, motivating them and doing regular planning. Having more people in the sales teams means more work and people management, bigger costs and smaller margin.

Salespeople are humans, so sometimes they have a good day, sometimes a bad day. They argue with potential clients, they have health or personal issues… These are all regular things you’re dealing with when working with people.

Building his business up to this point was a lot of work and it was stressful. It was bringing good revenue, but James wanted to grow further. He thought: “There must be a way to simplify that process and to scale while working less”.

Let’s summarise shortly:

  • At that time, his program was priced at $2800.
  • They were putting leads through a just in time automated webinar which lasted for about an hour and had a pitch to book a call at the end.
  • He and two other people were in the sales team, doing calls with the leads.

The issue with that model was:

  • Inability to scale because scaling means bigger sales team and that would mean higher costs
  • He tried to increase the price of the course but that didn’t give good results
  • He was too busy with sales calls and managing his team so he didn’t have time to track data and optimise webinar funnel
  • Margin was low due to other costs (commission to sales people, training, consulting companies etc)

IT WAS TIME FOR A CHANGE

James realized that if he really wanted to scale further, he needed to start doing something differently.

So, he decided to try an automated evergreen sales funnel. That was the solution chosen to cut the sales calls and cost of the sales team. With this model he would be selling the product straight from the webinar.

It was the beginning of another journey. And not an easy one.

A webinar funnel that leads to sales calls and a webinar funnel that sells are two different kinds of funnels.

When you sell on the call, you need to give people value on the webinar and to intrigue them enough to be interested to book the call. On the call, you talk to them, answer questions, build more trust, help them more and persuade them to buy. The goal of that webinar is for people to book the call. The goal of the call is to sell.

The webinar which is directing people straight to the order page to buy is different because it has to be much more persuasive. It must include all the steps that sales reps are doing on the call. You must be able to build trust and persuade people during the webinar as you won’t have the chance to talk to them. You must give even more value. You must address their objections.

It’s not an easy task.

That’s why James put even more time into building this automated evergreen webinar funnel.
What did he change?

  • The webinar itself, which was previously one hour long, now is two and a half hours meaning he is giving more value and establishing more trust
  • He lowered the price of the course from $2800 to $2000 while adding more value for course students
  • He added additional email sequences in every point where customers could churn (I give detailed info about the funnel later on in the post)
  • He added a 14-day email sequence which is handling different objections people may have before deciding to buy the product
  • He created different sales pages to handle objections

So, was this enough to get the new funnel to work?

When James started the ads to the new webinar funnel, he set aside a $5000 budget to try to get it to work. The days were passing by and money was running out, but the number of the sales made was 0. When he had only $1000 more left to spend on ads, the panic and fear started coming in.

“What if this doesn’t start working after all? This is not as easy as I thought it would be.”

It is then that he started further analysing the entire funnel in detail and making even more changes fast to see if he can make it work. There was no more time (nor money) to lose.

There was a lot on the line. It was not only money, but also time, knowledge, years of experience and even self-confidence that were put to the test. Were his hopes and dreams to fully automate his business going to vanish just like that?

He knew other people were doing it, so why couldn’t he?

Many things in business and marketing are done by trial and error, but when you don’t have much money and time available, it’s getting very stressful, very fast.

He started digging deep into analytics and data one more time. He watched a training about high converting webinar presentation and had an assumption that his webinar was missing this small but crucial piece.

James realised he must show his audience that they are able to do what he’s teaching. If someone is new to this, it’s not enough just to “kill them with value”, but you must address the question “What’s stopping me from believing that this is possible?”

He needed to make them believe the results he was talking about were possible for them. It’s not enough just to tell them what to do and give them practical tools. He had to give them confidence as well.

It’s always very small tweaks that create a huge difference. People are usually not aware of this.

But, was this the right tweak to make?

A couple days after making that change, there were still no sales and his $5,000 initial advertising budget was almost entirely depleted. On the final day of his budget, he decided he would leave ads to work until midnight that day and if no sales came in, he would turn them off and agree that he needed to go back to the drawing board. The test has failed. Ego bruised, self-confidence scattered, James would decide to stop investing money into something that doesn’t seem to work.

A few hours before the deadline for this test was to expire he had nothing to show up for. His thoughts were close to what you might expect yourself: “Time to call this a failure and to go back to managing the sales team”.

Then, a few minutes before midnight, the first sale came through.

Maybe this could work?

He watched the next day on tenterhooks.

1 day later there was another sale.

Then another one 2 days after that.

This was not only working – it was working well, and it was profitable. Yes!

But the job is only part way done. Now that he has more time because he’s not busy with sales calls or with managing his team, he’s able to track and optimise his funnel further. I will get to the point how that’s done further in the post.

FUNNELS

Let’s now take a look at two funnels he had in place. Before and after.

Previous funnel:

Current funnel:

You can see that this funnel is way more complex. It takes a lot of time to build all of this.

There are many email sequences that are making sure people get back on track if they fall off. There are pages he’s taking people to further build trust. There is a lot of useful content.

EMAIL SEQUENCES

Emails are a very powerful tool and are extremely important when building funnels. If you don’t set up your email sequences right, you’re missing out on more sales.

Here are the email sequences he has in place:

  • Registered but did not attend
  • Attended but didn’t get to the call to action. The goal is to get them to attend the webinar until the end.
  • If they don’t sign up to attend again they start getting the objection handling email sequence (14 emails)
  • If they attend and don’t purchase – they end up in the same 14 days email sequence (objection handling email series that’s trying to get them to purchase.)
  • If they start buying but close the window – they are getting abandoned cart emails

Seven out of those 14 days, objection handling emails are directing people to the pages James created to build more trust and increase sales.

Each page includes some of the objections people might have before they decide to buy and each page has a CTA to buy the course. Here are a few examples of what is on those pages:

  • Video testimonials of people who bought the course and had great results
  • Answer to questions such as: “What if my area isn’t good enough to do this? What if people don’t want to work with me?”
  • All frequently asked questions listed and answered. That is the last one they point people to and it includes the deadline funnel (countdown timer) to add urgency
  • Each page include CTA to buy the course

Here are two examples of objection handling pages:
Page #1

Page #2

The last few emails are the deadline funnel. They are sending emails with the countdown timer:

  • 48 hours before cart closing
  • 24 hours before cart closing
  • 4 emails during the last day

THE IMPORTANCE OF LOOKING AT DATA

So, what happens when you set up the funnel, make changes and it finally starts working?

You keep track of results and keep improving it. If you’re running ads, you should keep track of your data daily.

Most people I talk with don’t have the right tracking system in place. They don’t know what are the most important parts to track and they don’t know how to analyse it and what to do with it. If you don’t measure you can’t improve, so this is a crucial part of every funnel. Especially when you’re setting everything up – this data will show you what needs changing and how to earn more.

What is James tracking (and what you need to track):

  • Ad Spend
  • Impressions
  • Reach
  • CPM
  • Clicks
  • CTR
  • CPC
  • Leads
  • Partial leads (submitted email but didn’t select webinar time)
  • Registered
  • Attended
  • Saw CTA
  • Missed
  • Sales
  • Revenue
  • Refund
  • Cash
  • CPA
  • Payment plan completion rate
  • Average LTV (accounting for refunds and payment plans)

So, you must be wondering after all this hard work what are the results James got?

By the title you can see his funnel is working and he’s managed to get 271% ROI. But let’s take a look at other data for one of the months:

  • CPM is $19.36
  • CTR is 1.69%
  • CPC – $1.14
  • Webinar Attended – 30%
  • Saw CTA – 46%
  • CPA – $839
  • ROI – 271%

SELLING COURSES ON AUTOPILOT IS HARD – BUT IT’S POSSIBLE

An automated webinar funnel is an amazing way to sell your course or other product/service you may have. It is not easy to set it up, but it is worth it.

For James, these are the main benefits and results he got from it:

  • no need to manage, educate, work with a sales team
  • no more sales call which means
  • more time to focus on the funnel, track data, and optimise it further
  • everything is working on autopilot – he just needs to come in and check the data and see what needs to be optimised
  • he has time for his course students and he actually has more activities and benefits he’s offering them
  • he’s got 271% average monthly ROI in revenue
  • by optimising the funnel, the results can go up so it’s possible to scale even more
  • he recently had the most profitable month without any sales calls
  • it was stressful for sales reps before, now there’s no stress

This is possible for you as well if you set up an automated webinar funnel.

If you need help

If you’re already doing over $3,000/month and you want to grow and scale your course business quickly, take 2 minutes and fill in the quick questionnaire here, schedule a time and we’ll brainstorm and create a growth plan together.

Categories
Funnels Scaling business The Art Of Selling Online Courses

Grow your revenue faster by selling more to your current customers – with Thanh Pham

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Thanh Pham is giving us his best pieces of advice that have helped him build the top resource for over      15 000 clients who want to become more productive – the Asian Efficiency.

We are talking about how to sell more to your current customers and close the time gap between their first and second purchases. Thanh explains how repurposing content helps him to be more efficient and we discuss joint ventures as a great tool to grow your business. Thanh also takes us through a step-by-step process of warming up their audience through useful emails that his audience loves.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

In This Video We’ll Talk About:

  • Closing the time gap between your customers’ first and second purchases
  • Increasing your efficiency by repurposing content
  • Creating joint ventures in the online course industry
  • Emails for warming up your audience before launch
  • Hiring people without hurting your budget

Ideas Worth Sharing:

‘’If you already have a suite of products, instead of creating a new product, if you get better at cross-selling, upselling, getting people to go through trials, that’s oftentimes a faster way to grow your revenue and increase your profits than trying a new marketing funnel or a new angle or a new product and so on.’’ – Thanh Pham

‘’Oftentimes you can use the exact same sales page and exact same email copy twice in a year. And people would oftentimes not even notice the difference. And so it creates a lot of efficiency, right? When you can repurpose a lot of stuff. And so it turns out you only have to make three to four different campaigns within a year and kind of recycle them and maybe update them a little bit or tweak the offer a little bit to see what works best.’’ – Thanh Pham

‘’How often have you seen the same commercial on TV? You’ll see it. And If it’s a good commercial, you’ll actually watch it again. Right? Without getting annoyed. If it’s a good commercial you often times are entertained. And that’s how I think about marketing materials. Well, if it’s really good and it is also entertaining, people will want to consume it again.’’ – Thanh Pham

‘’When the journey stops with your course, you start to realize actually the journey is just continuing from there. And so what can I do to offer them to help them continue on their journey? And that’s where oftentimes a lot of our product ideas come from is they finish one particular course and they go: ‘’I want more like, what’s next?’’, ‘’ Oh, we don’t have anything. Maybe we should create something.’’ And so this is where the repeat sales come in. Because if you have one regular course that does really well, you have an audience or a set of customers that are hungry for more.’’– Thanh Pham

‘’Nothing is evergreen anymore in this world. Even if you have a course on the topic that is evergreen, nothing is evergreen anymore. Because what happens is if you have a successful launch, oftentimes people will find out. And guess what, they will create something very similar or competing course as well. And so you allow competitors to come in to take up market share away from you. And this happens in all industries.’’ – Thanh Pham

‘’If anything works, do more of that. And don’t worry whether you understand it properly or not just go right. That’s working, I’m going to do more of it. And I eventually I’ll probably figure it out, but right now the crucial thing is to do it because it works.’’ – John Ainsworth

About the speaker:

Thanh Pham is the founder of Asian Efficiency, a productivity training company, where they help people become more productive at work and in life. He started Asian Efficiency in 2011 and has helped over 15,000 clients, with a blog that attracts annually over 1.5 million readers, and their podcast The Productivity Show is the #1 productivity podcast with over 10 million downloads. Thanh has been featured in Forbes, Fast Company, and Inc magazine as a thought leader and he gives keynotes across the world on productivity, efficiency, and time management.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

Email promotions that constantly generate 5 figures to our clients – with Monica Badiu

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about how we are getting our clients 5 figures per month through email promotions.

And there is not a better person to talk about this other than Monica Badiu. She takes us step by step through the process of crafting emails for your next promotion that your audience is going to love. Also, she explaines 3 types of email that you must include and tells us how often you should actually promote to your email list.

Because 2 promotions per year are just not enough!

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to connect with your audience using email promotions
  • Ways to identify the best offers to include in your emails
  • Steps for setting up a successful email promotion
  • 3 types of emails that people are going to love
  • How often you should be sending promotional emails 

Ideas Worth Sharing:

  • ‘’Email promotions are amazing. It’s like you are having your own bank and whenever you want extra cash you just send an email it comes in. That would be the main benefit of it.’’ – Monica Badiu
  • ‘’I love email promotions because they are a great way to educate more email subscribers about what you do, about what you can offer and how you can help them and increasing sales is not just the main benefit, it also improves the relationship you have with your subscribers’’ – Monica Badiu
  • ‘’If people aren’t unsubscribing  and they like the emails and it doesn’t take you too long to write it, the amount you could make in terms of sales goes up enormously.’’ – John Ainsworth
  • ‘’The email promotion is basically the sum of a lot of work you do behind the scenes to make sure the right person opens it and they read copy that helps them convert. And that comes from knowing your customer avatar.’’ – Monica Badiu
  • ‘’When you use the present tense to get people to read your copy, they already experience the result which means that they are more willing to commit to the action of buying something’’ – Monica Badiu

About the speaker:

Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house Copywriting chief and Copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

Plan, don’t leave things to chance – With Rita Ainsworth

This episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, is all about the power of planning.

We talk about how to make the time you are working as productive as possible. Rita covers the main mistakes that are making us less productive: planning too much in advance, not breaking the plan in actionable steps, putting too much on your plate and not prioritizing. We discuss tactics and tools that have helped us organize teamwork inside Data Driven Marketing.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What is killing your productivity and ways to overcome it
  • Why planning 6-8 weeks ahead is better than quarterly or yearly planning
  • How can breaking a task into smaller chunks help you
  • How to prioritize your work
  • Useful tools and software for productivity

Ideas Worth Sharing:

‘’It’s good to have a vision for your business or what direction you want to go, but there’s no way in the world that you can plan out a year’s worth of work.’’ – Rita Ainsworth

‘’It’s okay to set milestones, but don’t make a detailed plan for more than probably a week or two. There’s that quote that says: ‘’No plan for your life will survive the first contact with reality’’, and that’s pretty much true with anything life or business.’’ – Rita Ainsworth

‘’Even knowing that, people still have this hope strategy that they are gonna put as many things as they think have to be done. And hope that they’re somehow going to do it. And it never works. One, you kind of miss the most important tasks that had to be done in that chaos and noise. And other thing is that things will take slower. You know, you either work on one project or 10 projects that take a week.’’ – Rita Ainsworth

‘’Cutting tasks off the list at the start of the day I find one of the most emotionally uncomfortable things to do. If I’m tired, not just that I can’t think as clearly, but if I’m feeling a bit less positive and full of pep and I have to take stuff off the desk, I’m like: ‘’But they all need doing, I can’t possibly take anything off the list’’. And it’s like, yeah, but you also can’t possibly do them all. So you kind of have to make a choice here.’’ – John Ainsworth

‘’I think it’s normal for everyone, but people feel like they failed. If you have a to-do list and you worked on things, but they weren’t the most important things on your list that are gonna move your business forward you feel like, okay, I failed. And every single day, if you feel like you failed, it becomes harder and harder and less motivating to run that business.’’ – Rita Ainsworth

‘’People are drawn to things that are easy, comfortable. You know, what can they just stick off? And you have to sit through that discomfort and see, okay, what does actually need doing today? – Rita Ainsworth

About the speaker:

Rita is a COO at Data Driven Marketing and a mindset coach for our Instant Course Sales clients. She has over 10 years experience in marketing and advertising. She worked for a leading Facebook Ads agency where she ran ads for online course businesses like Amy Porterfield and Mindvalley and created the majority of internal processes and SOPs so that the media buying division could run smoothly.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

Learn How To Send More Promotional Emails Without Annoying Your Audience – With Josip Belina

On this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are learning about email promotions – a powerful tool for scaling online course businesses.

We talk about the common misconception that email promotions should be sent only a couple of times per year. Josip gives some amazing pieces of advice on how you can email your audience more often without annoying them. He explains the difference between launches and email promotions and breaks down the anatomy of a well-structured email promotion that anyone can implement.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to send more emails without annoying your audience
  • Tips for writing 6 promotional emails in only 2-4 hours
  • Differences between launches and email promotions
  • How to do more email promotions if you only have 2-3 courses
  • How to structure an effective email promotion

Ideas Worth Sharing:

‘’People are afraid to annoy people, to annoy their email list, and to sound scammy, salesy and pushy. No one wants that. But with email promotions, you don’t have to do that. You don’t have to sound like that.’’ – Josip Belina

‘’We saw with one of our clients that actually her unsubscribed rate went down when she started doing email promotions using this style because there was such useful, valuable content in the promotion. The marketing was helping all these people, even if they weren’t buying, and the ones who were ready to buy were buying. They were delighted because they got to find out about the course, and they got a discount. So you can avoid the problem of it being annoying and actually make the emails useful and friendly and helpful and people like them and you make sales. It’s just a beautiful thing.’’ – John Ainsworth

‘’An email promotion is six emails in a week, focusing on the scarcity and the end. And that’s it. Promote one product, pick one, priced from 60 to $99. There is a reason why it’s 60 to 99 and not less. That’s it, you need to have upsells and order bumps in place behind it to maximize the revenue, but just repeat that every couple of weeks and you will have amazing results.’’– Josip Belina

‘’When it comes to doing email promotions, the most important thing is to do them. And by doing them, you can expect to get like 40% of the additional revenue. That’s what we’ve seen for a few of our clients.’’ – Josip Belina

‘’If you only have a few courses, you don’t need to create more courses. You can splinter content. And that’s what we suggest. And that’s what works really, really great. So if you have a course, that’s a few hundred dollars, let’s say it’s a $300 course, and it has seven modules. You can probably splinter one or two modules and sell those for $99. And then offered the rest of the course as an upsell.’’ – Josip Belina

About the speaker:

Josip is a Biomedical Scientist now working on online marketing funnels as DDMs Funnel Strategy Lead & Consultant.

While working on dozens of Funnel Building & Optimization Projects – he developed & tested most of the systems DDM is now using when working with our clients.

In the last 5 years of working with funnels – he’s helped more than 100 people to scale their businesses. His areas of expertise are data analysis, funnel strategy, email marketing strategy, and automation.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

This Is What a Million Dollar Funnel Looks Like – With Jacques Hopkins

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jacques shares his best tips on building a million-dollar online course business.

We go step-by-step through the processes of Jacques’ funnel. He explains how the funnel was built using Jeff Walker’s Product launch formula. He also takes us through the biggest traffic sources for his course. We discuss whether fancy software is always necessary for a successful webinar. Jacques explains a simple system he built which increased his webinar conversion rate from 5 to 7%.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What a million-dollar course funnel looks like
  • Traffic sources that worked the best for Jacques
  • What is a Product launch formula and how you can implement it
  • How Jacques makes his only lead magnet convert constantly
  • Whether you need fancy software for an impactful webinar

Ideas Worth Sharing:

‘’You know, for years I’ve always said one of the most important things with YouTube is consistency, right? Whether that is daily, weekly, monthly, pick something that works for you and be consistent about it.’’ – Jacques Hopkins

‘’Keep it more generic, but still have a call to action. That’s a way to keep the lead magnet more future-proof but I would imagine that your click-through rate and success goes up the more specific you are on the lead magnet too. So you kind of have to walk that line.’’ – Jacques Hopkins

‘’You know, people will say, you know, you send too many emails. Well, you’re still on the list, and you have an unsubscribed, but you haven’t bought either. Maybe I didn’t send enough emails.’’ – Jacques Hopkins

‘’The basic concept of what Russell Brunson’s teaching is you’re able in a whole webinar, if it’s an hour or two hours, to get across one big idea to people. One central concept about changing their worldview. If you can figure out what idea should that be and then you can convince them of it, at the end of it, if they believe it, they should feel like the natural, next thing is to buy your course.’’ – John Ainsworth

‘’My webinar is over two hours long and some people will say: ‘’Jacques, that was the greatest thing ever. I learned so much. Thanks for teaching so much. You’ve completely changed the way I think about piano.’’ and then other people will be like: ‘’Dude, you think way too much of yourself, you talk too much’’. And both people watched the exact same video and came away on completely opposite sides of the spectrum. So you can’t appeal to everybody.’’ – Jacques Hopkins

About the speaker:

Jacques Hopkins worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $2.5 Million in revenue to date, with over 7,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same on The Online Course Show podcast.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

Here’s how Dennis Moons 2x monthly revenue and lead conversion rates with current traffic

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dennis and John are talking about the common myths regarding scaling online course businesses.

They discuss how you can increase your revenue without having to produce more content. Dennis shares why he decided to send email promotions more frequently – going from 4 emails per year to 2 emails per month and what were the results.

He also shares his story about facing the growth plateau and how the Instant Course Sales program provided him an easy-to-follow, structured process that helped him overcome it.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to increase revenue without investing in content production
  • Why you should do more than 2-3 email promotions per year
  • Beliefs that helped Dennis overcome the fear of sending more promotional emails
  • How to overcome a growth plateau 
  • How Instant Course Sales program can help you to scale your business

Ideas Worth Sharing:

‘’So I really didn’t have a good idea of where to start to improve this whole system. And I was kind of mainly focused on driving the traffic. So, if you talked with me a couple of months ago, and I was thinking about scaling my business and hiring help – what would that look like? Well, it would probably be trying to hire more writers or more people that could create content. Today that’s probably not one of my top three priorities. So it kind of shifted quite a bit.’’ – Dennis Moons

‘’Going through the course and starting to email people more, I’ve kind of shifted my perspective on having people on an email list. You’re not running an email list to run an email list. The email list is a part of your business.’’ – Dennis Moons

‘’I always try to pack a little bit of value into every email. So that, it’s not just: ‘’Hey, discount and discount buy now, buy now, the course is closing’’. You need to kind of balance it to a level wherever you find it more comfortable.’’– Dennis Moons

‘’People don’t think about the fact that it’s actually possible to do something, where you can take an existing course and break it out into smaller sections and sell those bits individually, which then gives you the opportunity to have more offers that you make to people without having created more training.’’ – John Ainsworth

‘’I think going through the course has really helped me to get the foundation in place. Also, knowing what is the first thing that I need to put there just to do have something in the foundation, and then start going through it again, start optimizing different bits.’’- Dennis Moons

About the speaker:

Dennis Moons is the founder of Store Growers. He is an ecommerce PPC expert from Belgium and has been running Google Ads campaigns for over 12 years. In total, he’s managed over $5 million in ad spend for ecommerce businesses in niches as diverse as fashion & apparel, supplements, beauty & cosmetics, consumer electronics, home decor, and manufacturing all across the world.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

Multiply your course sales with this simple email sequence

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the easiest email sequence to compose, which brings the most sales to our clients.

Monica goes in-depth into what a going, going, gone sequence is and why it is so powerful. She guides us through the structure of a well-crafted sequence and gives us some great examples of different types of messaging you can use. 

With her tips on where to find templates and what software to use to set it up, you’ll be ready to create your own going, going, gone sequence and see the first results in no time.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What is a going-going-gone sequence
  • How to structure one that makes people take action
  • Great examples of effective emails that you can use
  • Software that Monica uses to build email sequences
  • Where to find inspiration for your email sequences

Ideas Worth Sharing:

‘’Their whole purpose is to remind people that they are about to miss out on something. So exploring that fear of missing out. Makes a lot of people take action. And it’s not you being aggressive. It’s not you being pushy. It’s just you reminding them that if they want to achieve a specific objective if they want to take action, they can do so in this like limited time window.’’ – Monica Badiu

‘’If you’ve done a really good job about answering objections, such as time, money what’s in it for them, then these specific three emails can be very short, very sweet. They can be only a couple of lines if you want them. And they are very, very sure, very, very easy to write.’’ – Monica Badiu

‘’You’re just reminding people, similarly to setting an alarm on your clock and that alarm is reminding you: ‘’Hey, you have 24 hours left until you have to go to the airport and fly away to some destination.’’ – Monica Badiu

‘’It’s creating scarcity and urgency, but it’s doing it because there is scarcity and urgency. This discount is not available all the time, or this course is going to be starting and you can’t join it late or whatever the reason is. And so you’ve got to let people know so that they remember to get round to it and take action.’’ – Monica Badiu

‘’People get the lot of emails. People have a lot of things in their life. Even listening to this podcast episode, I’m sure you have clicked pause a couple of times because your kid wants something, your phone rings, you’re hungry. You remember that you need to do something. So it’s normal to use these emails actually to get your people to do something. And it’s not something in your favor, it’s in their benefit.’’ – Monica Badiu

About the speaker:

Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house Copywriting chief and Copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Funnels Scaling business The Art Of Selling Online Courses

This simple thing made an additional $15, 000 in a week for our client

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the power of upsells and order bumps. 

Josip is using some great examples to explain what they are and how you can earn thousands of dollars just by implementing them. We share some amazing stories of our Instant Course Sales program clients who saw their first results in just a week, hoping to inspire you to create your first upsell and order bump now!

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What order bumps and upsells are
  • Examples of upsells that you can use for your course business
  • How to set up your own upsells and order bumps
  • Difference between one-click and two-click order bumps
  • What are the biggest mistakes in their implementation and how to avoid them

Ideas Worth Sharing:

‘’The most important thing when creating the upsell offer, and when thinking about positioning is: does it make sense? I know Monica likes to tell that in our course, but don’t do weird stuff. Really. That’s the most important thing in a funnel.’’ – Josip Belina

‘’If you are good at what you do, and if you can help people, put it in front of them, because it helps them. So having upsells in order bumps actually helps them and it benefits you because your revenues are going to go up. But the thing is with courses, basically every course will solve a problem, but will create another one. So if you can help them solve that other problem, they’re going to be grateful, they’re going to be willing to pay money for that. So having upsells in order is helping you help the client. And if you can get more sales, you can help more people. Basically, it makes sense. It’s not annoying. It’s helpful.’’ – Josip Belina

‘‘Yeah, and I think one of the other crucial things is with the copy that you’ve gotten of those pages. Again, don’t be weird. Don’t do weird stuff, right? You don’t have to do this strange psychological pressure: if you don’t get this you’re going to be a failure in life and it’s going to be disastrous.’’ – John Ainsworth

‘’So just make sure that it’s visible through the copies for the funnel, that what you are doing can bring people results, people are not buying your product, because they like how it looks. They’re buying the product because of what it can help them with. So just focus on that.’’ – Josip Belina

‘’It’s important that the upsell is not just the upsell. It’s a one-click upsell so that you do not have to go through the checkout experience once again. So that means that you’ve added your credit card details on step one, the checkout step. But now just click one button. And that’s it. Your card gets charged immediately. And it is a lot easier for your customers is the most important thing for the funnel. It makes it to be easy.’’ – Josip Belina

About the speaker:

Josip is a Biomedical Scientist now working on online marketing funnels as DDMs Funnel Strategy Lead & Consultant.

While working on dozens of Funnel Building & Optimization Projects – he developed & tested most of the systems DDM is now using when working with our clients.

In the last 5 years of working with funnels – he’s helped more than 100 people to scale their businesses. His areas of expertise are data analysis, funnel strategy, email marketing strategy, and automation.

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business

Categories
Email marketing Scaling business The Art Of Selling Online Courses

How to create high-converting sales pages and monetize your traffic with Monica Badiu

Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house copywriting chief and copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.

 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Monica explains the psychological aspect of copywriting and getting people to make an action based on an emotional trigger. We learn what are the differences between sales, landing and product pages and how to use them without being too ‘salesy’.

 

Monica explains the elements that every high-converting sales page should have and shares her most valuable tips for each element that she has discovered throughout her 10-year-long copywriting experience. She introduces the ‘15-step formula’ which helps our clients to take their copywriting skills to the next level.

Subscribe

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to create closer connections with your audience
  • Difference between sales, landing and product pages
  • Elements of a high-converting sales page
  • Tips for writing an eye-catching headline
  • How to differentiate yourself from your competitors using social proof

Ideas Worth Sharing:

‘’There are two things for every person. They either want to move away from pain or they want to move towards pleasure or an objective, something positive. Now you can use both of those to get them to take an action based on an emotional trigger. It’s up to you to decide which one you’re going to choose but you don’t have to make your audience feel bad about what they are doing or not doing to get them to buy something. It’s actually the opposite.’’- Monica Badiu

‘’If you like the whole idea of copywriting and testing it, just have some fun, try to write 25 headlines and then decide on your best one.’’ – Monica Badiu

‘’When people try to write a good headline, they’re like: ‘’Okay, I’m gonna write a really good one’’. And I found this to be way easier, you just write 50. And you just let go, none of them have to be any good. You just start writing, you just start going and somewhere in there you’ll find a good idea. And then you can go down that rabbit hole and write another 10 that are kind of like that. And eventually you get to something. I found that so much easier than sitting down and thinking how can I craft the perfect one straight away.’’- John Ainsworth

‘’Yeah, actually, throughout your entire page, you need to make your reader say yes, as many times as possible. And people who have objections, they will need many instances when they’re saying yes, to actually get to the next step. So the actual (Call to action) button, if it contains a yes, then that’s the first iteration of them seeing an actual yes to your offer.’’ – Monica Badiu

‘’You’ve got to make it really simple and straightforward for people. Confused customer never buys, you’ve got to say this is next. If you like this, do that. Just make it really simple. They’ve got busy lives, they’ve got other stuff going on. There are so many pictures of kittens, they could go and look, don’t make them have to think too hard about what the next step is, just let them know.’’ – John Ainsworth

‘’If you’ve done your research, and you know your customer avatar inside-out and you know how you can help a specific type of person, then you’re not going to see that many refunds. Because you’ve done your positioning right, you know the language, you know exactly how you can help a specific type of person. Now, obviously, we can’t be perfect. Some people will wiggle in, but that’s totally normal. It’s part of life. It’s part of running an online business’’ – Monica Badiu

Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.