Email marketing funnels – why, what, what kinds and how to ask someone to write them
A funnel is all the steps that lead someone from hearing about you for the first time to becoming a lead, getting interested in your products or services and buying. Then buying again and again.
I talk to a lot of online business owners who aren’t using email marketing funnels. And they know it’s costing them a lot of money. They feel bad about it. But they still don’t do it. Does that sound like you? I totally understand. I’m going to try and give you a hand with that here.
Most stuff we do isn’t that important. There are a few things that really matter.
So how do you figure out which is which?
– Should I develop a new product/ service?
– Should I work on our autoresponder?
– Do I just need more traffic?
– Maybe I should redesign our homepage?
– Do I need to study SEO?
In this TMBA podcast episode, John’s talking about how to improve getting in touch with your customers, how to sell them what they want, and the dangers of getting distracted by shiny objects.
In this Agency Highway podcast episode, John reveals how you can start out with webinar funnels, while keeping things super simple at first.
In this Wellpreneur podcast episode, John shares the exact data you should look for in your business, benchmarks he’s been seeing in good open rates and click-through rates in emails, and tells us what we should be looking for in conversion on our landing pages.
In this Business Numbers Podcast episode, John talks about the importance of having good analytics for your webinar funnel.
How to filter out useful information, what number to focus on?